HS Canada SS15

32

It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008.Two friends had a vision: to spread happiness by turning an everyday essential into a colorfuldesign piece with a rigid standard of ultimate quality, craftsmanship and creativity. A conceptnow brought to perfection by the HS collective of creators.

Today HS are sold in more than 70 countries and on every continent.

HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.

"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "

3

54

BRAND6-7

HS X SNOOP DOGG8-11

CONCEPT STORES12-13

MAIN COLLECTION14-61

ATHLETIC62-67

ESSENTIALS68-73

KIDS & BABY74-81

UNDERWEAR82-101

SPECIAL/SPECIAL102-115

GIFT PACKS116-121

ACCESSORIES122-123

POS124-125

PRODUCT INFO126-127

76

HOLIDAY CAMPAIGNSEvery year, HS brings in a Talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013.

COLLABORATIONSHS develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment.HS has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette,The Standard Hotels and Be@rbrick among others.

PRESSHS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager,HS is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks.

6

98

HS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG

The New Campaign Explores Artistic Creativity and Expression.

This year, HS is proud to announce their newest partnership and campaign with global entertain-ment icon and true artist, Snoop Dogg, called HS presents "The Art of Inspiration". The campaign is an artistic collaboration where HS gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist.

“For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg.

Captivated by unique socks, Snoop Dogg encountered HS last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for HS, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to culti-vate an intriguing new partnership.

"The Art of Inspiration” will be revealed globally on November 1st 2014.

Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a much- lauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records.

www.hssweden.ca/snoopdogg

111010 11

SDG01-650C-412

SDS01-019C-007

SDP01-099C-018

Box Set XSDG08-650C-412

Composition: 80% Combed Cotton,

17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

1312

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

CLASSIC STYLISH LIVELY

AR01-029C-060

AR01-039C-007

AR01-025C-070

AR01-062C-411

AR01-028C-210

AR01-072C-462

12

1514

BD01-068C-070

BD01-205C-831

BD01-091C-080

BD01-605C-421

BD01-099C-001

BD01-608C-411


Sizes: 36-40 & 41-46

PLAYFUL VIVID STRONG

15

1716


Sizes: 36-40 & 41-46

WILD ADVENTUROUS FREE

BZ01-023C-463 BZ01-068C-411 BZ01-073C-070

16

1918

19

BC01-069C-070 BC01-095C-080 BC01-099C-007


Sizes: 36-40 & 41-46

COLORFUL GRAPHIC STYLISH

19

2120


Sizes: 36-40 & 41-46

BRIGHT WITTY NATURAL

CL01-045C-464 CL01-099C-741

CL01-609C-428

CL01-608C-687

20

2322


Sizes: 36-40 & 41-46

GRAPHIC TIMELESS DETAILED

FD01-029C-017 FD01-098C-042

23

2524

FO01-023C-690 FO01-051C-511

FO01-099C-007

FO01-068C-411


Sizes: 36-40 & 41-46

GRAPHIC FITTED FUN

24

2726


Sizes: 36-40 & 41-46

COLORFUL GRAPHIC DYNAMIC

FI01-066C-411 FI01-091C-035 FI01-096C-037

27

2928


Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

SH01-068C-411 SH01-098C-007

28

3130


Sizes: 36-40 & 41-46

LOVELY EXPRESSIVE FUN

HA01-067C-070 HA01-999C-009

31

3332


HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

COLORFUL WITTY LIVELY

HW01-067C-070 HW01-091C-035 HW01-905C-117

32

3534


Sizes: 36-40 & 41-46

GRAPHIC LIVELY VIVID

HI01-039C-070 HI01-099C-007 HI01-999C-009

35

3736


Sizes: 36-40 & 41-46

BOLD VISUAL SHARP

JD01-069C-070 JD01-095C-080 JD01-099C-007

3736

3938


Sizes: 36-40 & 41-46

VISUAL DYNAMIC POWERED

TE01-025C-035 TE01-039C-070

4140


Sizes: 36-40 & 41-46

FUN DISCREET GRAPHIC

MD01-069C-424 MD01-091C-030 MD01-095C-010

40

434242


Sizes: 36-40 & 41-46

BLURRY VIVID STRONG

OF01-029C-831 OF01-071C-314

OF01-099C-011

OF01-095C-080

43

4544


Sizes: 36-40 & 41-46

COLOURFUL GRAPHIC VISUAL

CR01-045C-411 CR01-091C-080 CR01-099C-018

44

474646


Sizes: 36-40 & 41-46

GRAPHIC FUN PLAYFUL

SC01-029C-429 SC01-035C-018 SC01-045C-424

47

4948

SA01-035C-687

SA01-067C-070

SA01-045C-411

SA01-069C-080

SA01-066C-462

SA01-089C-459


Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

48 49

5150


Sizes: 36-40 & 41-46

GRAPHIC LIVELY VIVID

SD01-067C-411 SD01-068C-459 SD01-073C-070

51

5352


Sizes: 36-40 & 41-46

VISUAL STRONG STYLISH

SO01-069C-424 SO01-095C-080

5554


Sizes: 36-40 & 41-46

TRADITIONAL DETAILED TIMELESS

SI01-045C-411 SI01-091C-462

55

5756


Sizes: 36-40 & 41-46

LIGHT FREE NATURAL

TW01-102C-114 TW01-805C-200

5958

BC05-095C-018

BC05-099C-462

BD05-099C-018

BD05-901C-117

SA05-045C-615

SA05-067C-070


Sizes: 36-40 & 41-46

SPORTY COMFORTABLE FITTED

59

6160

For more active moments, HS developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of HS patterns and colors in order to remain stylish under all circumstances.

• LIght Compression• Arch Support• Cushioned Sole

SPORTY EXPRESSIVE DYNAMIC

61

6362

ATBD27-068C-070

ATSA27-067C-070

ATBD27-091C-080

ATSA27-068C-411

ATBD27-099C-007

ATSA27-089C-459

Composition: 80% Combed Cotton 18% Polyester 2% Elastane

Sizes: 36-40 & 41-46

SPORTY EXPRESSIVE DYNAMIC

62

656464

ATBC27-069C-070

ATBC27-095C-080

ATTF27-035C-670

ATBZ27-068C-424

ATBZ27-073C-018

ATTF27-099C-016

ATSO27-069C-411

ATSO27-095C-080

65

6766

For consumers in need of more discreet styles, HS created Essentials.Four simple designs made of easy-to-wear colors, with small dots,an optic pattern, rain pattern or thin stripes.

DISCREET TIMELESS EASY

67

6968

DO01-909C-099

Black

DO01-607C-464

Navy

DO01-905C-038

Charcoal

OP01-607C-412

Navy

OP01-091C-041

Grey


Sizes: 36-40 & 41-46


Sizes: 36-40 & 41-46

DISCREET TIMELESS EASY DISCREET TIMELESS EASY

68 69

7170


Sizes: 36-40 & 41-46


RA01-607C-411

Navy

RA01-905C-037

Charcoal

RA01-909C-009

Black

70

SB01-909C-009

Black

SB01-609C-464

Navy

SB01-905C-038

Charcoal


Sizes: 36-40 & 41-46


71

7372

CUTE FREE HAPPY

HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright,pattern-driven aesthetic of HS adult line.

73

7978


Sizes: 0-12 M

VIVID FREE STYLISH

HS103059C-462

HS103060C-424

HS103059C-462

HS103060C-424

HS103059C-462

HS103060C-424

78

HS103061C-690

HS103060C-462

HS103061C-690

HS103060C-462

HS103061C-690

HS103060C-462

79

8180 81

HS underwear comes in a variety of key patterns and colors. Bringing happiness and quality to every corner of your underwear drawer.

COMFORTABLE GRAPHIC PLAYFUL

8382

Composition: 95% Cotton, 5% ElastaneSizes: Extra Small, Small, Medium, Large

COMFORTABLE FEMININE GRAPHIC

WUWWB-POL-045C-013 WUWWB-POL-605C-429

WUWWB-OPT-105C-009 WUWWB-OPT-605C-017

82

8584

WUWWB-CAM-901C-070 WUWWB-CAM-065C-462

WUWWB-MUL-041C-080WUWWB-MUL-075C-510

WUWWB-ZIG-025C-070 WUWWB-ZIG-055C-510

85

8786

WUWWB-BDO-999C-009 WUWWB-HEA-067C-460

WUWWB-BDO-099C-007 WUWWB-BDO-505C-511

WUWWB-DOT-105C-107 WUWWB-DOT-065C-460

86

8988

Composition: 95% Cotton, 5% ElastaneSizes: Small, Medium, Large, Extra Large

FITTED VISUAL PLAYFUL

MUWJB-POL-605C-429MUWJB-POL-045C-013

MUWJB-OPT-105C-009 MUWJB-OPT-605C-017

89

9190

MUWJB-CAM-065C-462MUWJB-CAM-901C-070

MUWJB-MUL-041C-080MUWJB-MUL-075C-510

MUWJB-ZIG-025C-070 MUWJB-ZIG-055C-510

90

9392

MUWJB-BDO-999C-009 MUWJB-HEA-067C-460

MUWJB-BD0-099C-007 MUWJB-BDO-505C-511

MUWJB-DOT-105C-107 MUWJB-DOT-065C-460

93

9796

MUWWB-CAM-065C-462MUWWB-CAM-901C-070

MUWWB-MUL-075C-510 MUWWB-MUL-041C-080

MUWWB-ZIG-025C-070 MUWWB-ZIG-055C-510

97

9998

MUWWB-BDO-999C-009 MUWWB-HEA-067C-460

MUWWB-BDO-099C-007 MUWWB-BDO-505C-511

MUWWB-DOT-105C-107 MUWWB-DOT-065C-460

98

115114

Sock Boxes


Sizes: 9-11 & 10-13

Men's Boxer Brief Boxes

Underwear Composition: 95% Cotton, 5% Elastane

Underwear Sizes: Small, Medium, Large, Extra Large

Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sock Size: 0-13

Men's Boxer Boxes

Underwear Composition: 100% Cotton

Underwear Sizes: Small, Medium, Large, Extra Large


Sock Size: 10-13

Women's Brief Boxes

Underwear Composition: 95% Cotton, 5% Elastane

Underwear Sizes: Extra Small, Small, Medium, Large


Sock Size: 9-11

EASY SURPRISING FUN

XFO09-068C-424

XBD09-068C-070

XFO09-068C-424

XBD09-068C-070

115

117116

Women's Brief and Sock VALENTINES box XHA62-067C-460

Men's Boxer and Sock VALENTINES box

Men's Boxer Brief and Sock VALENTINES box

XHA60-067C-460

XHA61-067C-460

116

119118

Women's Brief and Sock PRIDE box XPR162-045C-070

Men's Boxer and Sock PRIDE box

Men's Boxer Brief and Sock PRIDE box

XPR160-045C-070

XPR161-045C-070

118


Sizes: 9-11 & 10-13

SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS

PR01-405C-070 PR01-406C-070

119

123122

POINT OF SALE

WALL BAYMeasurements .........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight .......................................................60 kgCapacity....................................................588 pairs

CIGAR BOXESMeasurements .........................................194 x 402 x 306 mm Weight .......................................................6 kgCapacity....................................................66 pairs

FLOOR DISPLAYMeasurements .........................................1560 x 600 x 415 mm Weight .......................................................22 kgCapacity....................................................480 pairs

FLOOR SPINNER Height .......................................................~1717 mm Weight .......................................................15 kgCapacity ...................................................352 pairs

TABLE SPINNER Height .......................................................~815 mmWeight .......................................................6 kgCapacity ...................................................112 pairs

TABLE DISPLAYMeasurements .........................................750 x 375 x 250 mm Weight .......................................................22 kgCapacity....................................................216 pairs

Wall Bay POS0107 Floor Display POS0106

122

Cigar Box POS1402 Cigar Box POS1403

Floor Spinner POS0105 Table Spinner POS0206

Table Display POS0207

123

125124

Art DirectionViktor Tell / Gustav Ström

PhotographyCurtis Buchanan

StylingImogene Barron

ModelsAlex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor

Shot on location – Los Angeles, US

Product photographyJohnny Wohlin

124

United Legwear andUnderwear Company, LLC

48 West 38th Street, 3rd FloorNew York, NY 10018

212.391.4143

125

AustraliaAustriaBelarusBelgiumBrazilCanadaChileChinaColombiaCroatiaCzech RepublicDenmarkEcuadorEstoniaFinlandFranceGermanyGreece

SALESHS is currently sold in 70 countries and has distributors in the following countries:

HollandHong KongIcelandIndiaIsraelItalyJapanLatviaLithuaniaLuxemburgMalaysiaMexicoNew ZealandNorwayPanamaPolandPortugalRussia

SlovakiaSloveniaSouth AfricaSouth KoreaSingaporeSpainSwedenSwitzerlandTaiwanThailandTurkeyUnited Arab EmiratesUnited KingdomUSAUkraineVenezuela

SOCKSPRODUCT INFORMATION

KIDSPRODUCT INFORMATION

Combed CottonColorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is thenknitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are avail-able in a variety of designs, from solids to more advanced patterns and colors.

Low SocksAthletic Comfortable Fitted

Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy HS with all of their favorite shoes.

SIZE GUIDEAdult Unisex Sizes

EUR 36-40 41-46UK M 4-7 7,5-11,5UK W 3,5-6,5 7-11JPN 21-24,5 25-29US 9-11* 10-13*US M 4½-7½ 8-13US W 5½-9½ 10-12½

*Sock Sizes

Combed Cotton Colorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.

Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more ad-vanced patterns and colors.

Cotton tights, sold per pair in fun and colorful patterns, are made from combed cotton and designed especially for kids to live comfortably in.

SIZE GUIDEKids Sizes

AGE 0-12 M 12-24 M 2-4 YEUR* 15-18 19-22 23-26UK* 0,5-2 3-5 6-8,5US* 1-3 4-6 6,5-9,5JPN* 9,5-11,5 12-14 14,5-16,5

Baby Tights Sizes

AGE 6-12 M 12-18 M 18-24 MEUR 74-80 86 92US 26”-30” 30”-34” 34”-38”UK 68-80 80-86 86-92JPN 74-80 86 92

UNDERWEARPRODUCT INFORMATION

HS underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer.

Women’s BriefComfortable Feminine Graphic

HS Briefs have a comfort fit,perfect for everyday.

Men’s Boxer BriefFitted Visual Playful

HS Boxer Briefs have a fittedsilhouette for a slim look.

Men’s BoxerVivid Free Stylish

HS Boxers have a fly opening and elastic waist-band for a relaxed fit and casual look.

SIZE GUIDEWomens Sizes

Size XS S M L EUR 34 36 38 40 UK / AUS 6 8 10 2 US 2 4 6 8

Mens Sizes

Size S M L XL

126

[email protected]

HS Canada SS15

Documents

Transcript of HS Canada SS15