#HRChat: Engaging with Social Media
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Transcript of #HRChat: Engaging with Social Media
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Follow us on: HR Liaison NetworkHR Liaison Network
#HRChat: Engaging with Social Media
Diane C. McDonaldExecutive Director of Marketing
Marketing & [email protected]
979.845.4663 http://marcomm.tamu.edu
11/07/2013
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Human Resources | Page 2HR Liaison Network – 2013
Marketing
• Marketing Strategy
• Creative
• Web
• Social Media
• Visual Media
• TAMUtimes
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Human Resources | Page 3HR Liaison Network – 2013
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Human Resources | Page 4HR Liaison Network – 2013
• Build & Maintain Community
• Provide Customer Service
• Educate
• Promote Diversity
#HRChat
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Human Resources | Page 5HR Liaison Network – 2013
Build & Maintain Community
Reach more people via social vs. traditional media.
The Eagle – 22,000 SubscribersTwitter – Nearly 100,000 FollowersFacebook – 430,000+ Fans
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Human Resources | Page 6HR Liaison Network – 2013
Build & Maintain Community
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Human Resources | Page 7HR Liaison Network – 2013
Build & Maintain Community
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Human Resources | Page 8HR Liaison Network – 2013
Build & Maintain Community
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Human Resources | Page 9HR Liaison Network – 2013
@AggiePrez
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Human Resources | Page 10HR Liaison Network – 2013
Provide Customer Service
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Human Resources | Page 11HR Liaison Network – 2013
Educate
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Human Resources | Page 12HR Liaison Network – 2013
Educate/Quickly Disseminate Important Information
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Human Resources | Page 13HR Liaison Network – 2013
Educate/Professional Development
#HigherEd#HigherEdJobs#HR#HRChat#SHRM#Diversity
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Human Resources | Page 14HR Liaison Network – 2013
• Diversity of opinions/views is allowed.• Protected by First Amendment.
• Can remove posts if violation of…• Aggie Code of Honor
• University Policies
• Terms of Each Platform
Promote Diversity - Thoughts
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Human Resources | Page 15HR Liaison Network – 2013
Promote Diversity - Events
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Human Resources | Page 16HR Liaison Network – 2013
Promote Diversity – Profiles in Student Leadership
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Human Resources | Page 17HR Liaison Network – 2013
Promote Diversity – Profiles in Student Leadership
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Human Resources | Page 18HR Liaison Network – 2013
Promote Diversity – Profiles in Student Leadership
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Human Resources | Page 19HR Liaison Network – 2013
• Cold Metrics
• Likes
• Shares/Retweets
• # Views
• Warm Metrics
• Quality of Comments
Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything!
Measuring Results
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Human Resources | Page 20HR Liaison Network – 2013
Management Tools
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Human Resources | Page 21HR Liaison Network – 2013
• http://marcomm.tamu.edu/toolkit/social/social-directory.html
Social Media Directory
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Human Resources | Page 22HR Liaison Network – 2013
•It’s about engagement.
•It takes commitment.
•Better to do one platform right than several wrong.
Final Thoughts
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Human Resources | Page 23HR Liaison Network – 2013
Thank You
Diane C. McDonaldExecutive Director of Marketing & Social Media Twitter - @[email protected]