Social Media: Reaching and Engaging Citizens
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Transcript of Social Media: Reaching and Engaging Citizens
SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS
DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITYHON. PHIL GORDON, MAYOR, PHOENIX, AZMR. SATISH AJMANI, CHIEF INFORMATION OFFICER, ORANGE COUNTYDR. VALENTINE C. MATULA, DIRECTOR, MULTIMEDIA RESEARCH, AVAYA LABS RESEARCH, AVAYA, INC.DR. DAVID SCHUFF, TEMPLE UNIVERSITY
HARRY TRUMAN ON HIS FAMOUS ‘WHISTLE-STOP’ TOUR
BLOG MENTIONS OF PRESIDENT OBAMA ON WORDPRESS.COM
TODAY (AND YESTERDAY)In the 2008 presidential elections, more than 55% of the US adult
population got news and participated in political dialogue through the Internet (Pew Institute)
A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The
Gainesville Sun)Blog mentions were significantly associated with Gallup polls in the
2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were not significant (Wattal, et al. 2010).
US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping
him to win the election.
Low cost | easy to use | flat | interactive | open | all inclusive | social
PLACE TO VIRTUAL SPACE
Internet
Traditional
CAMPAIGNING
3,821,208!
Storefront
TV
Radio
Newsprint
Travel
Campaign spending then
Website
YouTube
Blogging
Campaign spending now
CAMPAIGN STRATEGY
LEGISLATIVE PROCESS
CITIZEN ENGAGEMENT
CITIZEN SERVICES
Location-based
Crowdsourcing
AnalyticsSocial monitoring
COMING SOON...
Which social media will be important? Will traditional media have a different or diminished role?How will social media change the dynamics among citizens and elected officials?How can campaigns, citizens, governments leverage social media?
QUESTIONS