Engaging Youth Through Social & Mobile Media
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Transcript of Engaging Youth Through Social & Mobile Media
Social&MobileMediaEngagingandInterac3ngwithanAudienceontheMove
TylerReed
technology usage
it’smanythings
technologyispartofourlifestyle
con3nuous,par3alaBen3on
ourexpenseis3meandaBen3on
rulesofengagement
• beuseful• berelevant• don’tinterrupt• entertainme• makemefeelimportant
Mobileadver3singiscertainlyhere.But
isitover‐hyped?Well,Coca‐Colareckonsitcouldeventuallybe
spendingasmuchas50percentofits
adbudgetonmobile‐equivalentto$11billion.
mobilebenefits
• higherpenetra5onrates• directaccesstoconsumer• broaddemographics• mul5pletouchpoints
we’realwaysconnected
5mobiletrends
• instantmessaging&presence• loca3on• mobilevideo• usergeneratedcontent• micro‐content
we’llalwaysbeconnected
instantmessaging&presence
• cheapercommunica3on• replacingsms• informa3onresource• instantmul5mediatransfer• mul5plecommunica3oninstances• instantsocialgra5fica5on
whatisaroundme
loca3onbasedservices
• whatisaroundme?• LBSadver3sing• LBSservice(storelocator)• LBSsearch• friendsaroundyou• permissionbasedpresence
we’veadaptedtosmallscreens
mobilevideocontent
• mobilesoapies(mobi‐soap)• howIwantit,whenIwantit• bitesized• adfunded• click‐to‐video• visualeduca5on
wecreate,weconsume
mobileusergeneratedcontent
• mobilewikipedia• mobileblogging(moblogging)• videos&photos• geotagging• usermoderated• ci5zenjournalism
microcontent
• informa3onisbitesize• quick&easytodigest• limita5onofmobile• scaBereda;en5on
THANKYOU
TylerReedmobile:0826647797email:[email protected]:www.tylerreed.co.zacompany:www.younique.co.za21stAugust2008
Foryour3me
aboutYouniqueYouniqueisasocial&mobiemediamarke3ngfirmthathelpscompaniesunderstandandapplythelatestsocialmediatechnologiesandmethodologiesprimarilytotheirmarke3ngcampaignsaswellaspublicrela3onsandtheenterprise.Youniquealsoassistscompaniesinengagingandinterac3ngwiththeyouth.