DMA-DC 2016_Workshop - Growing Revenue Despite a Declining Donor File
How’s Your Revenue Growing?
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description
Revenue growth trends and best practices for Arts and Cultural Organizations. Watch the recording here: http://ow.ly/kFJ8S
Transcript of How’s Your Revenue Growing?
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HOW’S YOUR REVENUE GROWING?
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• Ryan King• Channel Marketer for Arts and Cultural
• @Wryan_Ki
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• Industry Revenue Growth Trends
• The Art of the Ask
• Getting Creative
AGENDA
2012 Giving Trends
Is the Internet the Answer?
• Online giving grew by 10.9% for Arts and Cultural organizations in 2012
• Online giving made up 5.9% of total giving for Arts and Cultural Organizations
How will you hit your goals?
“Museums of all kinds are looking for ways to engage a broader mix of prospective donors, and to engage them in new ways.”
-Ford BellPresident of the American Alliance of Museums
THE ART OF THE ASKFocusing on your constituents
“You don’t want to tell your donors why they should give. You want them to tell you why they should give.”
-Kimberly KubikDirector of Institutional Advancement, Shady Hill School
Make it Personal
THINK OUTSIDE THE BOX
“What fundraisers have to understand is that different donors come to the organization with different interests and priorities, and you have to organize your fundraising strategies around those different types of donors.”
-Bob OttenhoffPresident and CEO,Center for Disaster and Philanthropy
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• You won’t reach your goals with the status quo
• Put your constituents’ goals ahead of your own
• Get outside the box
IN CONCLUSION
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QUE S T IONS
For additional questions, contact us:P: 800.443.9441E: [email protected]: www.blackbaud.com/altru
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