How your customers use twitter by one net marketing
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9% of adult Americans use Twitter. 1/3 of monthly Twitter users are 25-34 years old. US Twitter users are more educated than the general population. US Twitter users have higher incomes than the general population. US Twitter users tend to be early adopters. More than 50% of Twitter users follow companies, brands or products in social networks. Twitter plays an active role in purchasing decisions. 79% of Twitter users are more likely to recommend brands that they follow. 67% of Twitter users are likely to buy from brands they follow. B2B companies are far more active on Twitter. 79% compared to 49% of B2C companies. However, Twitter drives more customers for B2C. 1/3 of marketers say Twitter is critical or important to their business. Companies that use Twitter average 2x more leads/month than those that do not. B2C companies with >100 followers have 146% more leads/month than those with
Transcript of How your customers use twitter by one net marketing
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Virtually everyone has heard of Twitter. Not everyone is using it (yet).
Roughly 9% of adult Americans use Twitter.
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SOURCE: EMARKETER, APRIL 2011.
152 Million Facebook Users
21 Million Twitter Users
The average Twitter user has 27 followers.
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SOURCE: RJMETRICS, JANUARY 2010.
of Twitter accounts have no followers.
65%
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SOURCE: RJMETRICS, JANUARY 2010.
Follow me?
of Twitter accounts have never sent a single tweet.
40%...
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SOURCE: RJ METRICS, JANUARY 2010.
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SOURCE: RJMETRICS, JANUARY 2010.
Only 18% of Twitter users tweet >once/day.
18%SEVERAL TIMES/DAY
15%AT LEAST ONCE/DAY
30%AT LEAST ONCE/WEEK
22%AT LEAST ONCE/MONTH
15%LESS THAN ONCE/MONTH
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Twitter users are young, smart, affluent, & tech-savvy.
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SOURCE: EDISON RESEARCH, 2010.
⅓ of monthly Twitter users are 25-34 years old.
18%
11%
33%
19%
12%
7%
Age 12-17 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55+
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SOURCE: PEW RESEARCH CENTER, JANUARY 2010.
The majority of US Twitter users are 18-29 years old.
14%AGE 18-29
10%AGE 30-45
6%AGE 46-64
1%AGE 65+
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SOURCE: EDISON RESEARCH, 2010.
US Twitter users are more educated than the general population.
Advanced Degree Some Graduate Credits
4-Yr College 1-3 Yrs Of College High School/Less
12%
8%
30%
19%
23%
12%
23%
33%
16%
13%
MONTHLY TWITTER USERS 18+ TOTAL POPULATION 18+
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SOURCE: EDISON RESEARCH, 2010.
US Twitter users have higher incomes than the general population.
>$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K
13%
8%
23%
15%14%
17%
20% 20%
11%10%
MONTHLY TWITTER USERS 18+ TOTAL POPULATION 18+
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SOURCE: EDISON RESEARCH, 2010.
US Twitter users tend to be early adopters.
19%10%
25%12%
29%27%
16%24%
11%25%
Among the 1st to buy/try new products
Buy/try new products before others, not first
Buy/try new products same as others
Buy/try new products after others, not last
Usually last to know to try/buy new products
TOTAL POPULATION 12+ MONTHLY TWITTER USERS 12+
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SOURCE: EDISON RESEARCH, 2010.
For Twitter users, Internet > TV.
Newspaper Radio TV Internet
3%
14%13%
37%
73%
42%
11%
25%
MONTHLY TWITTER USERS 12+ TOTAL POPULATION 12+
THE MEDIUM THAT IS MOST ESSENTIAL TO MY LIFE IS…
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SOURCE: EDISON RESEARCH, 2010.
Twitter users spend a lot of time online.
Newspaper Radio TV Internet
0:26
2:05
3:22 3:25
4:00
1:562:41
0:28
MONTHLY TWITTER USERS 12+ TOTAL POPULATION 12+
I SPEND HH:MM PER DAY WITH EACH OF THESE MEDIA.
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Twitter + Business = $$$.
of active Twitter users follow companies, brands or products on social networks.
More than
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SOURCE: EDISON RESEARCH, 2010.
Follow
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SOURCE: EDISON RESEARCH, 2010.
Twitter plays an active role in purchasing decisions.
Learn about products/services
Provide opinions about products/services
Ask for opinions about products/services
Look for discounts/sales
Purchase products/services
Seek customer support
42%
41%
31%
28%
19%
21%I USE TWITTER TO...
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23%
6%
15%
56%
Yes, for many brands
Not sure.
No.
Yes, for a few brands
SOURCE: EDISON RESEARCH, 2010.
79%of US Twitter users are more likely to recommend brands they follow.
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25%
10%
23%
42%
Yes, for many brands.
Not sure.
No.
Yes, for a few brands.
SOURCE: EDISON RESEARCH, 2010.
67%of US Twitter users are more likely to buy brands they follow.
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43%57%
DON’T USE TWITTER
USE TWITTER
of all companies that use social media for business, use Twitter.
57%
SOURCE: BUSINESS.COM, SEPTEMBER 2009.
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SOURCE: BUSINESS.COM, SEPTEMBER 2009.
B2B companies are far more likely to use Twitter than B2C companies. 49%
75%
B2B B2C
MY COMPANY TWEETS.”
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Twitter drives more customers for B2C. 55%
40%
B2B B2C
YES, WE HAVE ACQUIRED A CUSTOMER VIA TWITTER.
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24%
15%
14%
24% 42%
Useful
Critical.
Not useful.
Somewhat useful.Important
⅓of marketers say Twitter is critical or important to their business.
More than
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
Companies that use Twitter average 2x more leads/month than those that do not.
<11 Employees 11-50 Employees >50 EMPLOYEES
10 15
86
4331
5
USE TWITTER DON’T USE TWITTER
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11%14%
35%
32%
<21 21-100 101-500 >500
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
B2C companies with >100 followers have 146% more leads/month than those with <100.
# O
F M
EDIA
N M
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AD
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# OF FOLLOWERS
146%
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Don’t be a twit. Start tweeting.
LET’S TALK.
805.201.3075 US.
250.483.7411 CANADA
For free advice, tips & tricks visitwww.onenetmarketing.com
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