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ATTRACT CUSTOMERS WITH TWITTER AND VINE

Learn How to

optimize Your twitter & Vine Presence to Generate Leads & Sales

a publication of

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Introductory content is for marketers who are new to the subject.

this content typically includes step-by-step instructions on how

to get started with this aspect of inbound marketing and learn its

fundamentals. read our introductory-level ebook, “How to Use

twitter for Business.”

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME? not quite sure if this ebook is right for you? See the below description to determine if

your level matches the content you are about to read.

Intermediate content is for marketers who are familiar with the

subject but have only basic experience in executing strategies and

tactics on the topic. this content typically covers the fundamentals

and moves on to reveal more complex functions and examples.

after reading it, you will feel comfortable leading projects with this

aspect of inbound marketing.

INTERMEDIATE

advanced content is for marketers who are, or want to be, experts

on the subject. In it, we walk you through advanced features of

this aspect of inbound marketing and help you develop complete

mastery of the subject. after reading it, you will feel ready not only

to execute strategies and tactics, but also to teach others how to

be successful.

ADVANCED

This ebook!

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HubSpot brings your whole marketing world together in one, powerful, integrated system.

HUBSPot’S aLL-In-one MarketInG Software

Get Found: Help prospects find you online Convert: nurture your leads and drive conversions Analyze: Measure and improve your marketing. More: See marketplace for apps and integrations

request a Demo Video overview

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lEARN HOW TO ATTRACT CUSTOMERS WITH TWITTER & VINE

By anum Hussain

anum Hussain is an inbound content

strategist at HubSpot, leading the internal

offers team that helps generate 70,000 new

leads each month. In this role, she reviews

all the content HubSpot publishes, such as

ebooks, templates, and whitepapers. She

is an active writer for the HubSpot Internet

Marketing Blog, has previously written for

the Boston Globe and LinkedIn, and also

maintains her own blog on content strategy at

anumhussain.com.

FOllOW ME ON TWITTER @ANUMMEDIA

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CONTENTS

OpTIMIzE THE BRANDING OF YOUR TWITTER pROFIlE /9

6 STEpS TO OpTIMIzE TWITTER FOR SEARCH /16

TWITTER ETIqUETTE FOR BUSINESS /22

6 IDEAS TO jUMp START YOUR lEAD GENERATION STRATEGY /29

INCORpORATE VINE INTO YOUR TWITTER STRATEGY /37

HOW TO MEASURE THE ROI OF TWITTER & VINE /48

CONClUSION & ADDITIONAl RESOURCES /59

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whether you’ve read my book “twitter for Dummies” or not, we know

you’re no dummy when it comes to making twitter work for your business.

we’re glad you dropped by HubSpot to learn more. twitter’s come a long

way, baby, and so have you!

ready to dig in past the basics and start showing the rest of your company

what twitter can really do? awesome. You came to the right spot.

Ever wonder how to optimize your Twitter profile for search? Got it. Unsure

what to do about measuring it all? we’ll explain that too. we’ll even show

you how to close the loop between marketing and sales with analytics so

you know what new leads and customers are coming from your twitter

efforts.

Hope you’ll enjoy putting these suggestions

to work, and join us at Inbound 2013 to keep

learning more about inbound marketing with

platforms like twitter.

Laura “@Pistachio” fitton Inbound Marketing evangelist, HubSpot Lead author, twitter for Dummies

Warmly,

Foreword by Laura Fitton

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42% of companies have acquired a customer via Twitter. ” the marketing world is transforming into an inbound one. with over 140

million active twitter accounts, and 340 million tweets a day, the social

network is becoming omnipresent in the business world. In fact, 42% of

companies have acquired a customer via Twitter.

this intermediate ebook will delve into how your business can best take

advantage of twitter -- turning 140-character tweets into quality leads.

You will learn to use twitter to promote and develop your brand, interact

with customers and prospects, follow what people are saying about your

company and develop direct relationships with bloggers, journalists, and

industry leaders.

and with twitter’s launch of Vine, there’s even more to learn and explore.

the question for marketers now isn’t if twitter or its new Vine app can

produce measurable roI, but how to take best advantage of the changing

social media landscape, and how to implement a closed-loop marketing

process to analyze and track your relationships from prospects to

customers.

“ Source: HubSpot

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