@ELDEVRI

HOW TO WRITE ANYTHING EVER.

@ELDEVRI

EXPERIMENT: LET’S PLAN A PIECE OF WRITING TOGETHER IN 5 MINS (THIS MIGHT NOT WORK BUT THE METHOD, I ASSURE YOU IS MOST EXCELLENT).

@ELDEVRI

WHAT ARE YOU WRITING?

@ELDEVRI

WHO IS IT TARGETED AT? DRAW A TINY STICK MAN PICTURE.

@ELDEVRI

DO YOU CARE WHAT THEY THINK?

@ELDEVRI

IF NO, THEN GO CRAZY. WRITE WHATEVER YOU WANT. PUBLISH. WHO CARES?

@ELDEVRI

DO YOU CARE WHAT THEY THINK?

@ELDEVRI

IF YES. THEY NEED TO GET YOUR MESSAGE. USE THESE QUESTIONS TO WORK OUT WHAT YOUR MESSAGE IS.

@ELDEVRI

THE QUESTIONS TO USE.

@ELDEVRI

1. WHAT ARE THEY SKEPTICAL ABOUT IN RELATION TO WHAT YOU OFFER?

@ELDEVRI

2. WHAT PROBLEMS DO THEY HAVE IN RELATION TO THE THING YOU’RE OFFERING?

@ELDEVRI

3. WHY HAVE THEY NOT BEEN INTERESTED/USED IT/KNOWN IT BEFORE?

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4. WHAT’S DIFFERENT NOW THAT YOU’VE COME ALONG WITH YOUR INFO/WARES/HOT STUFF.

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5. PAINT A PRETTY PICTURE OF THEIR LIFE NOW THAT THEY’VE HAPPILY WORKED WITH / LISTENED TO YOU.

@ELDEVRI

YOU HAVE WHAT YOU NEED. NOW GO WRITE IT. PUBLISH.

@ELDEVRI

FOR THE MORE ADVANCED UX-ER, THIS IS AN ALTERNATIVE OR ADDITIONAL WAY OF PRODUCING A PERSONA THAT HELPS YOU AND YOUR CONTENT TEAM WITH PRODUCT AND SERVICE MESSAGING ON A PAGE BY PAGE BASIS.

@ELDEVRI

THE END. THANK YOU.