How To Write A Killer Job Advert

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Use the correct terms for job titles

 

User Experience Designer:734,210 searches (average monthly searches, Google AdWords, April 2015). UX Designer:864,440 searches (average monthly searches, Google AdWords, April 2015).(Tip: use a basic Google search to determine the best phrases

and terms to use, by measuring the number of search listings).

Always include a salary banding

  No salary will reduce the application rate by as much as 50%.

Listing a salary will always be valuable when advertising jobs online. This is due to the percentage of candidates ONLY looking for jobs with a salary listed. 

Optimise keywords for SEO 

We are looking for an outstanding Software Engineer to join our world class team in London. Working alongside a team of dedicated Software Engineers, you will be driven to develop and install software solutions that no one has built before.

You want your key phrases to make up 5-10% of the total page content to ensure you rank highly in searches. 

Create an exciting opening paragraph

 

Would you like to work for a multi-award winning company alongside inspirational people, who are dedicated to being the best they can?

Are you an outstanding Software Engineer looking for a bigger and better opportunity, which will challenge you and help your career grow?

Your opening introduction needs to grab the reader’s attention and persuade them to click on your advert. 

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Sell the opportunity to the potential applicant!

The role & opportunity 

Why are you hiring? Join us for a webinar on how to write a killer job advert

Remember, it’s an advert and not a specification list !!!You don’t ever see other products and services being sold as a

mechanical or scientific breakdown of their components.

Ground beef, gristle and fat, herbs, spices and stabilising chemicals compressed into a burger shape, fried and placed in a white bread bun with processed cheese and lettuce? This product is ideal for people who are hungry and eat meat and cheese.£2.99 each

Essential & Desirable Skills 

Essential Skills

Try not to overkill this section with a long wish list that might put people off applying. Restrict the list to between 5-8 essential criteria 

Desirable Skills

Include desirable skills which are not essential but are nice to have. This will reassure candidates that these skills are not a deciding factor.

Join us for a webinar on how to write a killer job advert

The Company 

Tell the candidate a bit about the company:

· What do they do?

· Services/ products they offer?

· Positive facts e.g. increased growth, working with one of the largest IT Companies etc.

· Awards/ accreditations won

· Blue chip/ high profile clients – be careful listing company names. I would advise not to use them on a non-branded advertisement

· Sell the position e.g. benefits package; pension scheme etc.

01908 268 368 info@emailsmart.co.uk www.smartrecruitonline.com 

At Smart Recruit Online, we always ensure the jobs we advertise are optimised to guarantee that they receive the maximum exposure online and attract the very best in talent; combining the very latest technology with a deep understanding of human behaviour within the recruiting process.

Arrange a demo to see how this could work for you or take a look at the benefits, costs and features available using our award winning online recruitment platform.