How to write a business plan
-
Upload
lorenzo-caum -
Category
Business
-
view
7.397 -
download
0
Transcript of How to write a business plan
![Page 1: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/1.jpg)
Effectively
developing a
Business Plan
Lorenzo Orlando Caum
@lorenzocaum
![Page 2: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/2.jpg)
―Know where you want the company to go and
spell out a route to get there.‖
-Melvin J. Gordon
![Page 3: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/3.jpg)
Business Plan
Finances
Ideas
Research
![Page 4: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/4.jpg)
What is the purpose of a business
plan?
![Page 5: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/5.jpg)
A business plan
acts as a
roadmap for
establishing and
developing new
businesses.
A
challenge!
![Page 6: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/6.jpg)
A thorough business plan is
necessary for raising capital.
![Page 7: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/7.jpg)
What does a business plan consist
of?
![Page 8: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/8.jpg)
![Page 9: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/9.jpg)
Is a business plan necessary?
![Page 10: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/10.jpg)
A business plan illustrates:where the owners currently are
where the business currently stands
where the owners and the business
want to be
Also serves as a safety net between
the now, the future, for the times when
the road gets bumpy.
![Page 11: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/11.jpg)
Are there companies that have been successful with a minimal business plan or none at all?
Yes
What's the catch?
These companies either had an idea that changed the world or were really lucky.
Is it worth the risk?
Not unless you are independently wealthy.
![Page 12: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/12.jpg)
A closer look at the parts of a
business plan
![Page 13: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/13.jpg)
Cover Page
Important contact information should be placed here.
Legal business name
Owners
Addresses
Telephone number
Email Address
![Page 14: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/14.jpg)
Table of Contents
A table of contents serves as a
reference for quickly identifying
and finding portions of business
plan.
All portions of the business plan
should be listed.
![Page 15: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/15.jpg)
Executive Summary
Should be written last.
![Page 16: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/16.jpg)
General Company Description
Mission statement
Company goals and objectives
Business philosophy
Brief description of products and the market
Short description of the industry
Legal form of ownership
![Page 17: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/17.jpg)
Products and Services
Briefly describe how
products or services will
be priced.
Describe the products or services that the
business will provide.
Highlight competitive advantages/disadvantages.
![Page 18: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/18.jpg)
Marketing Plan
Conduct intense market research
Economics – market size,
demand, trends, growth potential,
barriers to entry?
Describe the features and benefits
of the major products or services.
Who are my customers?
Identify your company’s strengths
and weaknesses. Do the same for
the competition.
![Page 19: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/19.jpg)
Marketing Plan (Continued…)
Identify your company’s market niche.
Strategize:
Promotion
Pricing
Location
Distributing
Sales Forecast – create two forecasts: a realistic guess
(what you expect) and a worst case scenario.
![Page 20: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/20.jpg)
Operational Plan
Production
Inventory
Suppliers
Location
Legal
Employees
![Page 21: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/21.jpg)
Management and Organization
Organizational chart
Professional supportBoard of directors, attorney, accountant,
insurance agent, mentors, etc.
Employees
![Page 22: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/22.jpg)
Personal Financial Statement
Personal assets to finance the business.
![Page 23: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/23.jpg)
Startup Expenses and Capitalization
Research and illustrate startup
expenses.
Research – talk to others who have started
similar businesses
Research – read books, get statistics and
properly interpret them
Research some more!
Always overestimate. You don’t want to be
short in the midst of launching a new
business!
How is ownership divided?
![Page 24: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/24.jpg)
Financial Plan
12-month profit and loss projection
Future profit projection
Projected Cash Flow
Businesses have to pay bills or be forced to close their
doors!
Opening Day Balance Sheet – shows assets and
debts (liabilities)
Break-Even Analysis – the minimum about of sales
needed to cover operating costs.
![Page 25: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/25.jpg)
Appendices
Include in-depth studies for your business plan:
Blueprints
Photos
Equipment need/owned
Assets available as collateral for a loan
Brochures and advertising materials
![Page 26: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/26.jpg)
Does a business plan require
anything else?
![Page 27: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/27.jpg)
Yes!
Now we need to customize your business plan. How do
you intend to raise capital?
Bankers or Investors?
![Page 28: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/28.jpg)
Revisions
Why not revise while creating the plan?
This only seeks to hinder your judgment and slow you
down.
By constantly altering parts you are hurting full
development of other sections. Remember that every part
is equally important.
![Page 29: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/29.jpg)
Executive Summary
Explains the fundamentals of the business.
This is your best opportunity to make the sale to the banker
or investor.
Therefore, an executive summary ought to be concise,
professional, and enthusiastic!
![Page 30: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/30.jpg)
References
Michaels, Nancy. ―Entrepreneurship—An Alternate Career Choice.‖ Reading Room. 17 March 2003. SCORE. 4 March 2008.
U.S. Small Business Administration. ―Plan Your Business.‖ Small Business Planner. 12 February 2008. SBA. 3 March 2008. <http://www.sba.gov/smallbusinessplanner/plan/index.html>
SCORE. ―Business Plan for a Startup Business.‖ Business Tools. 3 March 2008. < http://www.score.org/business_toolbox.html>
+
Bill Harkell – Tampa SCORE advisor (Local)
![Page 31: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/31.jpg)
Resources
U.S. Small Business Administration – www.sba.gov
SCORE ―Counselors to America’s Small Business‖ –
www.score.org
Entrepreneur.com – www.entrepreneur.com
Trend Magazine – www.floridasmallbusiness.com
USF Libraries – www.lib.usf.edu
![Page 32: How to write a business plan](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a859531a28ab816d8b456e/html5/thumbnails/32.jpg)
Lorenzo Orlando
CaumEntrepreneur, marketer, and more…
http://lorenzocaum.com
Connect with me