How To Write Your First Business Plan - 5 Part Of A Comprehensive Business Plan
12
By Boomy Tokan
Transcript of How To Write Your First Business Plan - 5 Part Of A Comprehensive Business Plan
By
Boomy Tokan
Marketing plan
• (industry overview/sector overview, competitors, business to business, consumers, marketing strategy – product, place, price, promotion, growth strategy) .
Operations plan
• (structure of the business, Management, training requirements, equipment needs, insurances)
Financial plan• (survival budgets, cash
flow forecast, profit and loss).
Appendices
• (cv, letters of intent and recommendation).
(summary of all aspects. Include Risks)
Introduction/Executive Summary
Introduction/Executive Summary
Write it first or write it last
It must include:
- Business background and experience
- The Management Team
- The opportunity and how you plan to exploit it
- The market, your uniqueness and route-to-market
- Risks and how you plan to mitigate them
- Potential profit
- How much do you need, your investment, payback period and exit strategy
Industry overview
• Past
• Present
• Future
Sector overview
• Past
• Present
• Future
Competitors
• “an important factor that will influence the eventual success or failure of any business in any market” (principles of marketing- f. brassington & s. pettitt)
TYPES OF COMPITITORS
Future competitors
Indirect
Direct
S.W.O.T. Manufacturers Relationships Finance Suppliers
Consumers Promotion Strategy
Geographical Coverage
Product Range
Culture
Staff Size
Cost Structure
ReputationOwnership
Distributors Used
Segment Served
Motivators Beyond Money
ManagementIndustry Opinion
Do some voluntary
work/
Part time Work
Shared Customers
Shared Accountants
LawyersSuppliers
Reports
Exhibitions
Websites, Blogs & other
Online Sources
Visit Local Stores
Final Points! Always niche their products
A name that communicates:
Online Traffic = More Clients = More
Money
Full Course On Udemy.com Click
https://www.udemy.com/how-to-write-your-first-business-plan-with-cashflow-forecast/?dtcode=jwt7t63r
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