How to use quizzes to generate leads and win new customers
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The Quizzing Phenomenon Presented by: Josh Little
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Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.
Transcript of How to use quizzes to generate leads and win new customers
The Quizzing Phenomenon
Presented by: Josh Little
My goals
1. Expose you to a new content type 2. Show how people are using it 3. Demonstrate how you can to
leverage it today
Proceed with caution
There is a renaissance happening
Hieroglyphics Paper Billboards
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quiz
And it’s something we hated while we were in school
“Stop telling me interesting and useful things about myself”
!
- Said no one, ever.
The road is being paved by mega-publishers
#1 article on NY Times in 2013 was a quiz
8 of the top 10 most shared articles in last 8 months are quizzes
Just launched their own quiz tool
Building their own quiz tool
What about the rest of us?
KSL.com
Salem Web Network
You don’t need a big channel
• 0 likes, 6 comments • Taken 70,000 times • 752x Social Lift!!!!
Three jobs marketers hire a quiz to do
1. Drive traffic 2. Capture leads 3. Present offers
What we’re most excited about
Turning this Into this
Capturing leads
You have a captive audience
How to capture leads
Case studies
Kissmetrics quiz
Case studies
Kettlebell Fever
Case studies
Rogers family coffee
Lead qualification
Don’t do this
