Navigating Social Media Risks: Facebook, Twitter & LinkedIn, Oh My!
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Navigating Navigating Social Media Social Media Risks: Risks: Facebook Facebook, Twitter & , Twitter & LinkedIn, Oh My! LinkedIn, Oh My! Erik M. Pelton ｩ 2010 Erik M. Pelton & Associates, PLLC. All Rights Reserved.
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Understanding and mitigating the risks of using social media in the workplace. Presentation by Erik Pelton at the NAPBS 2010 Mid-Year Conference.
Transcript of Navigating Social Media Risks: Facebook, Twitter & LinkedIn, Oh My!
NavigatingNavigatingSocial MediaSocial Media
Risks:Risks:FacebookFacebook, Twitter &, Twitter &
LinkedIn, Oh My!LinkedIn, Oh My!
Erik M. Pelton
© 2010 Erik M. Pelton & Associates, PLLC. All Rights Reserved.
2010 NAPBS Mid-Year Meeting
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
FacebookFacebook statistics:statistics:
People on Facebook• More than 500 million active users• 50% of our active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook
Activity on Facebook• There are over 900 million objects that people interact with (pages, groups,
events and community pages)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
• From http://www.facebook.com/press/info.php?statistics
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Types of social network contentTypes of social network content
• Text• status• reviews• blog posts
• Locations• Links• Photos• Videos• Audio•More…
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
What can go wrong?What can go wrong?
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
What can go wrong?What can go wrong?
• Content contradicts company policy
• Employee embarrasses company
• Used to violate someone else’s intellectual property
• Used as evidence in a future legal case
• Used improperly in employment decisions
• Leak of confidential information
• Misuses company’s intellectual property
• Unclear if source is personal or company
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
What can employers do?What can employers do?
• Monitor employees?
• Company policies?
• Contracts with employees?
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Monitoring Employees?Monitoring Employees?
• Can cause more problems than it solves
• How to monitor?
• Who to monitor?
• Liability risks could increase because
employer knows or should know of
activity
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Creating a Social Medial PolicyCreating a Social Medial Policy
• Educate employees about risks
• Share company goals for using social
media
• Make it clear who own what
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
What a Social Medial PolicyWhat a Social Medial PolicyShould IncludeShould Include
• Outline company objectives and goals
• Flexible guidelines
• Examples of proper use
• Examples of improper uses
•Ownership of accounts and content
• Intellectual property usage
• Protect confidential information
• Use of social media in hiring decisions
• Employee signature acknowledging receipt and review
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Keep track of Terms of UseKeep track of Terms of Use
• Every time an account is created, accessed or used,
the user consents to the ‘Terms of Use’
• Nobody ever reads them!
• Why they are significant:• What rights are you giving up?
• What liability risks are you assuming?
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Intellectual Property ProtectionsIntellectual Property Protections
• Proper usage of company logos and brands
• Educate employees about respecting the
intellectual property rights of others
• Register usernames that correlate to company
brand names
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Intellectual Property ClausesIntellectual Property ClausesIn ContractsIn Contracts
• Who owns content created• By employees• By contractors• By users/customers• In joint ventures
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
Hosting Content NetworksHosting Content Networks
• If company hosts content from employees, customers,
or users via some form of network
• Could be a “community” website, and intranet or
other form of network
• Having proper ‘Terms of Use’ for users to agree to is
critical
• Need DMCA “take down” procedure in case and
intellectual property is violated
2010 NAPBS Mid-Year Meeting October 10- 12, 2010
TipsTips
• Social media must be dealt with, will only grow• If you ignore it, an uninformed employee or fan
might be speaking for you• Policies should be reasonable, goal is an
understanding, not a directive• Cannot control everything….• Even if networks blocked on
computers, there are phones!
2010 NAPBS Mid-Year Meeting
Questions?Questions?
If you have questions later, you can find me online:
www.erikpelton.com
www.facebook.com/tm4smallbiz
@tm4smallbiz
www.erikpelton.tv
www.linkedin.com/in/tm4smallbiz
2010 NAPBS Mid-Year Meeting
ConcusionConcusion
Social media can have great benefits To properly harness it, educate employees about
the risks and craft a policy to meet businessobjective
DISCLAIMER:Content is not legal advice.
If you have questions, consult an attorney.
© 2010 Erik M. Pelton & Associates, PLLC. All Rights Reserved.
