How to use 'Digital Data' to drive predictable revenue generation
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Left Brain Functions Right Brain Functions uses logic uses feeling detail oriented “big picture” oriented facts rule imagination rules words and language symbols and images present and past present and future maths and science philosophy & religion can comprehend can “get it” (i.e. meaning) knowing believes acknowledges appreciates order/pattern perception spatial perception knows object name knows object function reality based fantasy based forms strategies presents possibilities practical impetuous
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An abundance of digital data is available to us today driven by email marketing, web analytics, search marketing, display advertising and social media. Most organisations suffer from having this digital data sitting in multiple databases and stored in multiple locations whilst being managed by multiple vendors and/or digital agencies. Welcome to the unpleasant world of Excel Hell! So, how do we solve this problem? How can we bring together multiple data sets, make sense of this data and then take action on this data in an effort to drive predictable revenue generation for organisations?
Transcript of How to use 'Digital Data' to drive predictable revenue generation
Left Brain Functions Right Brain Functions
uses logic uses feeling
detail oriented “big picture” oriented
facts rule imagination rules
words and language symbols and images
present and past present and future
maths and science philosophy & religion
can comprehend can “get it” (i.e. meaning)
knowing believes
acknowledges appreciates
order/pattern perception spatial perception
knows object name knows object function
reality based fantasy based
forms strategies presents possibilities
practical impetuous
safe risk taking
Marketing Data Sales Data
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1. Get Executive Sponsorship2. Align implementation with Business Objectives3. Invest in Staff/Training & Tools (90/10)4. Establish and Maintain Corporate Standards5. Deliver Quick Wins6. Validate the Data7. Hold People Accountable (KPIs)
