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CONVERTING TRAFFIC INTO YOUR CUSTOMERS WEBINAR JUNE 6, 2019 HOW TO RUN NUTRA CAMPAIGNS with Native Ad Formats

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CONVERTING TRAFFIC INTO YOUR CUSTOMERS

WEBINARJUNE 6, 2019

HOW TO RUNNUTRA CAMPAIGNSwith Native Ad Formats

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ANTON MERKULOVHead of Business Development

SLAVA MAIORKOAffiliate Education Program Manager

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Before We Begin

● Please let us know if there are problems with sound or video

● We’ll answer all your questions at the end of the webinar

● This presentation will be sent to you via email

● Pay attention to the chat − we’ll add useful links and resources

● Join our Telegram chat to discuss this and other topics with fellow affiliates

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Questions We’ll Answer

● What is Nutra and how is it different?

● Trending Offers and popular GEOs

● How to launch your successful Nutra campaign?

● Case studies to take into account

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1PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

WHAT IS NUTRA?

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

What Kind of Products Are in This Vertical?1

● Weight management and diet

● Antioxidants and vitamins

● Athletic performance

● Male and adult enhancement

● Brain support and overall well-being

● Skin care and natural hair beauty

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How is Nutra Different from Other Verticals?1

How can customers pay for the product?

DIRECT SALES

Customers pay right away.

CASH-ON-DELIVERY

Customers leave their contact details, confirm the

order, and pay when receive the goods.

TRIALS & SAMPLES

Customers register for a free trial, receive the samples, and after 15-30 days receive the product again and

pay for it.

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

How is Nutra Different from Other Verticals?1

You can find the audience for almost any productSupplements are always in demand, it’s evergreen topic

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

How is Nutra Different from Other Verticals?1

There’s a strong impact of seasonality

● Vitamins

● Immunity boosters

● Antioxidants (Elderberry)

FALL / WINTER

● Weight loss

● Beauty supplements

● Detox products

SPRING / SUMMER

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TRENDING OFFERS AND POPULAR GEOS

2

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Africa2

● Diet & Food Supplements (Like Keto Weight Loss)

● Skin Whitening

● Hair Care

Offers: Keto Diet, Hair Revital X, Garcinia Cambogia, Titan Gel

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Thailand2

● Diet & Food Supplements

● Male Health Products

● Parasite Treatments

Offers: Hair Revital X, Cholestifin, Asami Hair Growth, Reduslim

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

India2

● Diet & Food Supplements,

● Male Health Products

● Haircare

● Ayurvedic Herbs (for Instance, Oils, Teas, Etc.)

● Parasite Treatments

Offers: Degnight60, Green Coffee, Turmeric BioPerine, Purefit KETO

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Philippines2

● Diet & Food Supplements,

● Male Health Products (for Example: Liver Supplements)

● Parasite Treatments

Offers: Hair Revital X, BeezMAX, Top Gun Drops, Garcinia Cambogia

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Germany2

● Organic Beauty Brands

● Teeth Whitening

Offers: Keto Pure, Keto Guru, Penisizexl, Slimjet, Hair Revital X, Chocolate Slim

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

France2

● Organic Cosmetic Brands

● Diet & Food Supplements

● Teeth Whitening

Offers: RockErect, Roxel, Mass Extreme, FineFit

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

USA, UK, Canada2

● Diet & food supplements

● Teeth whitening

Offers: KetOne, CBD Oil , Pure Life Keto, Garcinia Cambogia, Onnit, Max Boost Omega, Vitality RX, ManPlus, Ultra Diet Patch

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HOW TO LAUNCH A SUCCESSFUL NUTRA CAMPAIGN?

3

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Choose Ad Format3

Why are native ad formats so good for Nutra?

1. You get more trust and better conversions − your ads look like editorial content

2. With Push, you can send time-sensitive messages (Perfect for seasonal ads)

3. Native Ads ensure relevance and targeted messaging

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Choose Ad Format3

What’s best for testing: Native ads or Push?

STEP I. Launch a Push Notification campaigns with CPC bidding. Upload multiple creatives to Smart Rotator, A/B test, and find the best-performing ones.

STEP II. Take your best Push creatives and use them to build a Native ad campaign (CPC).

$

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

What Bidding Model to Choose?3

CPC− PERFECT FOR TESTING

CPM− RIGHT FOR SCALING

● Start with finding the ad zones with the highest CTR >> create a Whitelist

● With Smart Rotator, find the best-performing Push creatives

● Start a separate CPM campaign, using your best creatives and Whitelist of your adzones

● Get cheaper leads!

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Targeting: Ad Frequency3

● Start with the low frequency (from 1/24 to 1/72) − we want to get as much new users as possible

● Also we shouldn’t bombard and annoy potential customers

● Increase the frequency to get bigger traffic volumes

High CTR but not enough traffic?

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Targeting: User Activity3

Start with High User Activity − you need to see if your Nutra offer resonates with the most engaged audience

Create separate campaigns for other User activity groups

★ You can’t add all User activity groups to one campaign, because you’ll overpay for cheaper traffic

ACTIVE PEOPLE

EVERYWHERE

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Targeting: Cross-format Retargeting3

Add a retargeting pixel to your landing page /pre-lander

Retarget these users with a DIFFERENT pre-lander (to trigger the action)

● Test various approaches to hook this audience (special offers, discounts, scarcity, countdowns)

● Test Onclick for retargeting − it will help you reduce the costs

Start collecting prospects

1 2 3

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Targeting: Whitelists & Blacklists3

● Black and whitelists are a MUST for Native ad campaigns

● Lists let you spend the budget strictly on the quality audience = Better ROI

● Faster results and less optimization

ONE LITTLE BLACKLIST

AND EVERYONE LOSES THEIR MINDS

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Targeting: Whitelists & Blacklists3

Things to remember:

Lists should be related to a specific topic and GEO (For example, weight loss, hair products, brain supplements, etc)

Whitelists must be updated frequently − otherwise you risk cutting yourself off from a valuable new inventory

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CREATIVES FOR NUTRA CAMPAIGNS

4

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Policy: What’s Allowed and What’s Not?4

! If the product looks like a medicine (pills, powder, etc.) make sure to include a note that the product is a food supplement and not a health product.

DIETARY SUPPLEMENT

DIETARY SUPPLEMENT

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Policy: What’s Allowed and What’s Not?4

! Don’t use graphic and explicit images: naked or partly naked people, provocative poses.

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Policy: What’s Allowed and What’s Not?4

! Don’t use celebrity images without their consent. Instead, you can simply say: «Lose weight like celebrities».

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Policy: What’s Allowed and What’s Not?4

! Pay attention to legal regulations in different GEOs: what kind of information you must provide? (For example, in the U.S., there must be a disclosure and supporting

evidence mentioned on the the Landing page)

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Creatives: Where to Find Inspiration?4

Check the forums. Try to understand how people describe their problem.

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Creatives: Where to Find Inspiration?4

Go through spy tools and creatives on CPA networks. Don’t copy-paste − think of your own creatives. They will work better!

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PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

Creatives: Pre-landers4

● Every Nutra offer needs a pre-lander

● Pre-landers increase conversions

● The more complicated conversion flow is, the more persuasive a pre-lander should be

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How a Converting Landing Page Looks Like?4

AUTHORITY

STORYTELLING + VIDEO WITH USEFUL INFO

LOOKS LIKE A BLOG POST

REFERENCES TO MEDICAL STUDIES

DYNAMIC CONTENT

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How a Converting Landing Page Looks Like?4

SENSE OF URGENCY

INTERACTIVITY

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How a Converting Landing Page Looks Like?4

ALL ABOUT SAFETY

APPROVAL BADGES

PRODUCT MEETS THE STANDARDS

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How a Converting Landing Page Looks Like?4

COMMENTS AND REVIEWS ADD CREDIBILITY

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How a Converting Landing Page Looks Like?4

ADD FAQ TO INCREASE THE CONVERSION RATE

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Creatives: Images4

Classics: Before & After pictures

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Creatives: Images4

Pictures with the typical food in the GEO you target

8 Surprising tips to boost weight loss

Doctor-designed Weight Loss System. Get NOW

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Creatives: Images4

Medical-themed images: x-rays, anatomy, etc.

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Ad Copy: Hooks and Triggers4

Use listicles − make your ad look like content.

26 Weight Loss Tips That Are Actually Evidence-Based

YOUR AD

10 Unforgettable Celeb Diets Through the Years

YOUR AD

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Ad Copy: Hooks and Triggers4

Ask questions and tease ... How to? Make it look like tutorial

How to use Olive oil for hair every day?

YOUR AD

Want fit body? You only need to do this exercise 7 times...

YOUR AD

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Ad Copy: Hooks and Triggers4

Newsworthy content Make it look like review from a real user

New study! Asian consumers prefer this diet plan to lose weight

YOUR AD

“I forgot about skin problems. Here’s how I changed my routine”

YOUR AD

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Ad Copy: Hooks and Triggers4

Quote FACTS Negative sentences

Obesity is contagious. You have 171% greater chance to become fat if

YOUR AD

No more bald head. Stop using these shampoos right now

YOUR AD

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A/B Testing Your Creatives4

NEW1. You can use up to 8 creative sets

in one campaign

2. Choose the bidding model, matching your objective:

CPC − only the best creatives will get traffic

CPM − traffic is evenly allocated between creative sets (A/B testing)

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5PROPELLERADS I WEBINAR HOW TO RUN NUTRA CAMPAIGNS WITH NATIVE AD FORMATS

CASE STUDIES

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Case Study: Chocolate Slim5

GEO: Vietnam

Period: January 2019 - May 2019

Ad Format: Push Notifications (CPC)

Targeting: Mobile, Android

User activity: High

Frequency: 1/24

Phương pháp loại bỏ mỡ bụng

Nếu bạn muốn giảm 30 kg

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Case Study: Ecoslim5

Results

● ROI: 76%● CTR: 0.8%● CPC: $ 0.01

What was done right?

● Realistically looking images● Used storytelling● Focused on exact problem

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Case Study: Ecoslim5

GEO: Thailand

Period: May 2019 - June 2019

Ad Format: Push Notifications (CPC)

Targeting: Desktop + Mobile

User activity: High + Medium (After test)

Frequency: 1/24

Mẹ giảm 20kg trong 1 thángHãy xem ảnh trước và sau ngay!

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Case Study: Ecoslim5

Results

● ROI: 43%● CTR: 1.12%● CPC: $ 0.01

What was done right?

● Facts: medical study● Proofs and certificates● Effective ad copy

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CONVERTING TRAFFIC INTO YOUR CUSTOMERS

WEBINARJUNE 6, 2019

THANK YOUFOR ATTENDING!