Orange Earth

How To Repair Your Personal Brand

While perfection is nice to shoot for, the rest of us mere mortals occasionally pull a career-limiting move (CLM). When that happens you have to move into damage control to help mitigate the possible harm it could do to your career.

There are two big questions that loom over you in these situations:1.Can you repair your Personal Brand? Answer: Yes2.Will people forget? Answer: Sometimes and it can happen with the right steps.

Lets look at both questions and what you can do.

Repair your Personal Brand1- Acknowledge and take responsibility. No one likes a person with no integrity. We cheer for people who arent afraid to admit to their blunders. Step up and take responsibility.

Repair your Personal Brand2- Apologize. Part of taking responsibility for a CLM is acknowledging to specific people you get it about whatever you did. When you do this, dont make excuses, dont reassign blame and dont add comments to lighten up the impact.

Repair your Personal Brand3- Make a repair plan. As part of your acknowledgement of your CLM, you need to also be prepared with a plan to make things as right as you can possibly make them.

Repair your Personal Brand4- Execute flawlessly. If you say you are going to do something, do it. People are watching to see if they need to permanently rethink your Personal Brand. Dont give them a reason to hit the reset button.

Erasing Their Memory1- Be consistent. The best way to help people forget is to be consistent in reinforcing your good Personal Brand. Over time, they will regain confidence in what to expect from you.

Erasing Their Memory2- A bit more self-promotion. Lets face it; we all have to do some self-promotion. For a while, you might need to step yours up a bit more to simply make your good work more obvious to people.

Erasing Their Memory3- Give people a reason to like you.Go out of your way to be helpful. Volunteer for projects or activities that will put you with others in a new way. Spend time nurturing the relationships.

Erasing Their Memory4- Know when to leave. Sometimes, the damage is not something you can overcome without long-term career impact. You need to read the situation.

We all get advice to lean-in to our strengths, and you should. Its also good to recognize that things wont always go well and its equally important to show you are a person of character.

Knowing how to pick yourself up when you fall also shows strength.

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