My personal Brand by...

My brand mission statement

I aim to build a brand around my true passions- fashion and art. I also want

my brand to accurately reflect who I am professionally, as well as personally.

When I am represented online, no one will have to second guess who I am,

or what I represent.

GoalTo become intimately involved with all aspects of PR fashion and art in

Toronto. I want my brand to help me acquire a strong list of contacts in the

industry. In order for my brand to be effective I need to build it around what I

am most passionate about.

Objectives•For next month I would like to have started building my online presence.

•By next month, I would like to have started a blog, and by the New Year, I

would like to have developed a slight following (minimum of 7 subscribers).

•By next month I would like to become acquainted with professionals (locally,

nationally and internationally) within these industries. Social media is an

excellent tool to communicate with professionals.

•Four months from now, I would like to have a stronger online presence.

When ‘googled’ I want people to understand me, and what my brand is

about.

•I want my Twitter followers to go from 61 to 100 within the next month.

SWOT Analysis Highlights:

I have many internal strengths and weaknesses. My passion for fashion, art, and

writing would be some examples of my strengths that could work for my brand, but

my lack of consistency, and potential lack of drive could be some weaknesses.

My opportunities are never-ending, due to an endless array of social media platforms

at my disposal. Some of these may also pose as a threat if used inappropriately.

This could include people misusing my name, or slander. A danger of having a

prominent brand, is a lot of people are going to talk about you, and not all of it will be

positive.

Key words:creative

smart

succinct

hard working

passionate

artistic

fashionable

quirky

dedicated

What I have to Offer:

With a degree in Fashion Communications from Ryerson University, I am well

versed in the art of fashion. I keep up to date on the industry both locally, and

abroad.

For me tying together my two passions, and applying it to something as massive

and widespread as Public Relations makes perfect sense. Public Relations

penetrates every industry, and it is multifaceted and ever evolving. Humber PR is

providing me with the skills and tools necessary for me to succeed in this industry.

Strategies•Become actively involved in online communities. Such as blogs, RSS feed,

twitter, etc.

•Start my own blog pertaining to my brand.

•Participate in networking events, and network with those in the industry via

events and social media platforms.

Tactics•Actively seek out on a regular basis others in the industry on social media

applications to see what they have to say

•Volunteer at industry events to help build my reputation, network, and gain

valuable experience.

•Link all social media applications to one another.

•Make sure content on these applications is very focused on my brand

Channels:•Linked In

•Twitter

•Blogger

•You Tube

•Google

•HumberPR

Inspiration:http://www.prcouture.com/

http://fashionpraddict.wordpress.com/

http://www.mystyle.com

http://www.torontostreetfashion.com

http://www.style.com/vogue

http://www.flare.com

The End!Search “Janna Colwell” on:

Twitter

Facebook

Linked In

Blogspot

Humberpr.ning