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How To Plan for Long Term SEO
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Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media
Transcript of How To Plan for Long Term SEO
#smx #21A | @Rhea
What makes a website great?
#smx #21A | @Rhea
The single
greatest factor
in the success
or failure of a
site is…
…you!
#smx #21A | @Rhea
“Greatness is not a function of
circumstance. Greatness is largely a matter of conscious
choice and discipline.”
Jim Collins
#smx #21A | @Rhea
We make choices.
#smx #21A | @Rhea
The wrong choice can result
in a costly mistake.
#smx #21A | @Rhea
Like choosing vanity goals without the big picture.
Trusted, single
domain
7 new microsites
#smx #21A | @Rhea
Or choosing shortcuts without weighing the risks.
#smx #21A | @Rhea
#smx #21A | @Rhea
Human behavior forces
algorithm updates.
#smx #21A | @Rhea
This is why we can’t have nice things!
#smx #21A | @Rhea
Paid
Directories
Press releases
Sponsorships
Associations
Content
Blog posts
Articles
How-to’s
Linkbait
Videos
Interviews
Other
Outreach
Relationship development
News mentions
Blogrolls
Product giveaways
Contests
Invest in Strategy, Not TacticsUnderstand how to market your business and communicate the risks.
#smx #21A | @Rhea
Innovations in search
demand change.
Are you ready?
#smx #21A | @Rhea
Identifies a problem
Cultivates talent
Understands theiraudience
Provides value
Brands
Be a brand. Every great, long-term brand…
#smx #21A | @Rhea
#smx #21A | @Rhea
Problem / MissionUnique products, customers = friends, and engaged buying decisions
#smx #21A | @Rhea
TalentCompany mission permeates the entire team
#smx #21A | @Rhea
AudienceMillennial woman who love unique clothing, accessories & decor
#smx #21A | @Rhea
StrategyEngaged community; make customers feel great about themselves
#smx #21A | @Rhea
Diverse category offering builds natural linkshttp://www.adamasanborn.com/lindy-hop.html
#smx #21A | @Rhea
Results$100 million in sales in 2012, 40% annual growth rate
#smx #21A | @Rhea
Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
#smx #21A | @Rhea
AudienceReach: Influential young males (16-40) ready to buy, collect and obsess.
#smx #21A | @Rhea
StrategyMulti-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity.
+
#smx #21A | @Rhea
Results90 million monthly unique visitors across all brands
#smx #21A | @Rhea
#smx #21A | @Rhea
#smx #21A | @Rhea
Industry InnovatorsThe future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed.
“Danny Sullivan
has created a
place for all the
search news, all
the time. He’s
leveraged all
those interesting
bits into live
events and even
lead generation.
It’s a new model
for a digital news
business.”
Marc Andreessen
#smx #21A | @Rhea
Ranks 3rd on Google for “hummingbird”
Using Search Metrics:458 backlinks266 referring domains
