How to Plan for Long-Term SEO
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Hi! Rhea Drysdale CEO, Outspoken Media | @Rhea How to Plan for Long-Term SEO
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Transcript of How to Plan for Long-Term SEO
Hi! Rhea DrysdaleCEO, Outspoken Media | @Rhea
How to Plan for Long-Term SEO
#smx #21A | @Rhea
What makes a website great?
#smx #21A | @Rhea
The single greatest factor in the success or failure of a site is…
…you!
#smx #21A | @Rhea
“Greatness is not a function of circumstance.
Greatness is largely a matter of conscious
choice and discipline.”���������
Jim Collins
#smx #21A | @Rhea
We make choices.
#smx #21A | @Rhea
The wrong choice can result in a costly mistake.
#smx #21A | @Rhea
Like choosing vanity goals without the big picture.
Trusted, single
domain
7 new microsites
#smx #21A | @Rhea
Or choosing shortcuts without weighing the risks.
#smx #21A | @Rhea
#smx #21A | @Rhea
Human behavior forces algorithm updates.
#smx #21A | @Rhea
This is why we can’t have nice things!
#smx #21A | @Rhea
Paid
Directories
Press releases
Sponsorships
Associa2ons
Content
Blog posts
Ar2cles
How-‐to’s
Linkbait
Videos
Interviews
Other
Outreach
Rela2onship development
News men2ons
Blogrolls
Product giveaways
Contests
Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.
#smx #21A | @Rhea
Innovations in search demand change.
Are you ready?
#smx #21A | @Rhea
Iden2fies a problem Cul2vates talent
Understands their audience
Provides value
Brands
Be a brand. Every great, long-term brand…
#smx #21A | @Rhea
#smx #21A | @Rhea
Problem / Mission Unique products, customers = friends, and engaged buying decisions
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Talent Company mission permeates the entire team
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Audience Millennial woman who love unique clothing, accessories & decor
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Strategy Engaged community; make customers feel great about themselves
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Diverse category offering builds natural links http://www.adamasanborn.com/lindy-hop.html
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Results $100 million in sales in 2012, 40% annual growth rate
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Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
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Audience Reach: Influen2al young males (16-‐40) ready to buy, collect and obsess.
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Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity.
+
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Results 90 million monthly unique visitors across all brands
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#smx #21A | @Rhea
#smx #21A | @Rhea
Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed.
“Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.”
Marc Andreessen
#smx #21A | @Rhea
Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains
