How to optimize your business for local search
-
Upload
one-thing-marketing -
Category
Documents
-
view
221 -
download
5
description
Transcript of How to optimize your business for local search
![Page 1: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/1.jpg)
How to Optimize Your Business for Local SearchA Business Owners Workshop
![Page 2: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/2.jpg)
Clie
nt E
xam
ples
![Page 3: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/3.jpg)
Visits in 2011 increased from 4k to 20k in 2012
![Page 4: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/4.jpg)
![Page 5: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/5.jpg)
Keyword Rankingsbodyquestpersonaltraining.comOut of 291 keywords:
05-20-13 – Number of keywords on 1st page – 0
12-04-13 – Number of keywords on 1st page – 54
TODAY – Number of keywords on 1st page – 102
![Page 6: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/6.jpg)
![Page 7: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/7.jpg)
Keyword Rankingsbluegrassexecutivetransportation.co
mOut of 355 keywords:
05-27-13 – Number of keywords on 1stpage – 2
07-31-13 – Number of keywords on 1stpage – 56
09-26-13 – Number of keywords on 1st page – 95
TODAY – Number of keywords on 1st page – 149
![Page 8: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/8.jpg)
What is SEO?Search Engine Optimization
![Page 9: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/9.jpg)
Definition of SEOSEO is the active practice of
optimizing a website by improving internal and external aspects in order to increase the amount of visitors the site receives from search engines.
In general, the higher a site appears in the search results, the more visitors it will receive from the search engine’s users.
![Page 10: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/10.jpg)
![Page 11: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/11.jpg)
(Storefront Equivalent)
![Page 12: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/12.jpg)
“Your online location is the most important factor in obtaining new customers for your business today”
![Page 13: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/13.jpg)
Why is online marketing & SEO important?
![Page 14: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/14.jpg)
92% of all consumers searching for
local services or products start by looking online
![Page 15: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/15.jpg)
58% of businesses don’t have a website –
but those who are online grow 40% faster
![Page 16: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/16.jpg)
Outbound Marketing
![Page 17: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/17.jpg)
Inbound Marketing
![Page 18: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/18.jpg)
95%of people don’t go
past the 1st page of search
results
![Page 19: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/19.jpg)
Remember…
SEO Lasts
Investment vs. Expense
![Page 20: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/20.jpg)
![Page 21: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/21.jpg)
Last Week This Week
Compare to Magazine Ads:
![Page 22: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/22.jpg)
Definition of Investment
To commit money in order to GAIN a financial return.
![Page 23: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/23.jpg)
![Page 24: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/24.jpg)
# of searches for industryIndustry
Searches Per Month
Potential Website Visits
Potential Website Visits
auto shop 14,200 284 710pools 43,200 864 2,160
plumbers 35,600 712 1,780financial planner 13,000 260 650
electrician 10,000 200 500windows 12,600 252 630
landscaping 19,800 396 990jeweler 24,800 496 1,240roofer 36,400 728 1,820dentist 31,500 630 1,575
car detailing 14,600 292 730painters 9,000 180 450
hvac 27,200 544 1,360chiropractor 41,200 824 2,060
flooring 16,600 332 830
![Page 25: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/25.jpg)
LTV ROI = 2,806%
![Page 26: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/26.jpg)
Cost per month – Local Magazine
1/12 Page - $550 (2 1/4” x 2 1/4”) 1/6 Page - $815 (2 1/4” x 4 7/8”) 1/3 Page - $1,530 (4 3/4” x 4 7/8”) 1/2 Page - $2,195 (4 3/4” x 7 3/8”) 2/3 Page - $2,820 (4 3/4” x 10”) Full Page - $3,675 (7 1/4” x 10”)
![Page 27: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/27.jpg)
Local Magazine Rates
![Page 28: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/28.jpg)
![Page 29: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/29.jpg)
![Page 30: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/30.jpg)
![Page 31: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/31.jpg)
![Page 32: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/32.jpg)
![Page 33: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/33.jpg)
Link Authority & Quality
(Low Trust) (Quality Trust)
![Page 34: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/34.jpg)
Google Keyword Planner
![Page 35: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/35.jpg)
Ex: Louisville Auto Insurance, KY, Home, Life, Health
![Page 36: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/36.jpg)
Meta Tag Tool
http://www.seomofo.com/snippet-optimizer.html
![Page 37: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/37.jpg)
![Page 38: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/38.jpg)
![Page 39: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/39.jpg)
![Page 40: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/40.jpg)
![Page 41: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/41.jpg)
Google Local
![Page 42: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/42.jpg)
Only 10% of local businesses in the US have claimed their
Google Places listing.
By claiming your listing, you’re instantly beating
90% of the competition.
![Page 43: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/43.jpg)
http://www.google.com/business
![Page 44: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/44.jpg)
![Page 45: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/45.jpg)
![Page 46: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/46.jpg)
![Page 47: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/47.jpg)
![Page 48: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/48.jpg)
![Page 49: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/49.jpg)
Dash
boar
d
![Page 50: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/50.jpg)
![Page 51: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/51.jpg)
![Page 52: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/52.jpg)
Don’t forget to NAP!Business Name, Address, Phone Number
![Page 53: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/53.jpg)
![Page 54: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/54.jpg)
1. Proper category associations
http://blumenthals.com/Google_LBC_Categories
![Page 55: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/55.jpg)
2. Physical Address in City of search
![Page 56: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/56.jpg)
3. Consistency of structured citations
A citation is any web-based mention of your company's partial or complete name, address, and phone number (NAP).
A "structured citation" refers to a listing of your business in an online local business directory such as YP.com, Yelp, etc.
Definition of Citation
![Page 57: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/57.jpg)
![Page 58: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/58.jpg)
![Page 60: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/60.jpg)
4. Quality/Authority of structured citations
http://moz.com/learn/local/citations-by-category
http://moz.com/learn/local/citations-by-city
![Page 61: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/61.jpg)
5. HTML NAP matching place page NAP
![Page 62: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/62.jpg)
6. Quantity of structured citations
![Page 63: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/63.jpg)
7. Domain Authority of website
![Page 64: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/64.jpg)
8. Individually owner-verified local plus page
![Page 65: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/65.jpg)
9. City, State in Places Landing Page title
![Page 66: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/66.jpg)
10. Proximity of address to centroid
![Page 67: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/67.jpg)
11. Quality/authority of inbound links to domain
![Page 68: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/68.jpg)
12. Quantity of native Google+ Local reviews (w/text)
![Page 69: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/69.jpg)
13. Product/service keyword in business title
![Page 70: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/70.jpg)
14. Quantity of citations from locally relevant domains
![Page 71: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/71.jpg)
15. Proximity of physical location to the point of search
![Page 72: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/72.jpg)
16. Quantity of citations from industry-relevant domains
![Page 73: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/73.jpg)
17. Local area code on Google local page
![Page 74: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/74.jpg)
18. City, state in all website title tags
![Page 75: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/75.jpg)
19. Quantity of third-party traditional reviews
![Page 76: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/76.jpg)
http://www.claudereynoldsinsurance.com/content/st-matthews-
louisville-ky.aspx
20. Page authority of Places landing page URL
![Page 77: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/77.jpg)
88% of consumers say they trust online reviews as much as personal recommendations
![Page 78: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/78.jpg)
72% of consumers will take action after reading a positive review
![Page 79: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/79.jpg)
![Page 80: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/80.jpg)
Leave A Review
![Page 81: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/81.jpg)
![Page 82: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/82.jpg)
Review Funnel Strategy
![Page 83: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/83.jpg)
![Page 84: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/84.jpg)
![Page 85: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/85.jpg)
![Page 86: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/86.jpg)
![Page 87: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/87.jpg)
Mobile search drives valuable outcomes for businesses
of mobile searches result in a store visit, call or purchase
![Page 88: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/88.jpg)
Mobile search is always on
![Page 89: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/89.jpg)
Not responsive
![Page 90: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/90.jpg)
responsive
![Page 91: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/91.jpg)
![Page 92: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/92.jpg)
Testimonials & reviews
![Page 93: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/93.jpg)
Brands and associations
![Page 94: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/94.jpg)
63% of customers have already done research before
contacting a business
![Page 95: How to optimize your business for local search](https://reader033.fdocuments.in/reader033/viewer/2022042705/568c56b61a28ab4916c7ad43/html5/thumbnails/95.jpg)
Questions??