SearchLove London | David Mihm, 'Bulletproofing Your Local Search Presence in 2015'
Search London - Local Search
Transcript of Search London - Local Search
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SEARCH LONDON
Review of Local Searchin 2015 and Tips for 2016
By Nick RinkSmart Local Marketing
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2015 Review
"Snack Pack"
Local search resultsreduced from 7 to 3
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Before After
Local SERPs
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2015 Review
Local Search cutsties with Google+
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Local Tips for 2016
Micro Moments
Google My BusinessCitationsMobile friendly websiteStructured data
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Citation here
Link here
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Local Tips for 2016
User Behaviour
ReviewsImagesSee InsideMore reviews
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Reviews Link
1. Search for business on Google2. Click on leave review3. Right click to check source code4. Press Crtl F to grab both the CID andFID numbers ... then add to below:
https://www.google.co.uk/search?q=[entersearch term here]&ludocid=[CIDnumber]#lrd=[FID number],1
For example:https://www.google.co.uk/search?q=personal%20trainer%20london&ludocid=13407998687364378974#lrd=0x48761003e4c745f5:0xba12c7c47d41f15e,1
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Local Tips for 2016
Look Beyond Google
Apple MapsNiche directories
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Thanks for listening
Find me on Twitter:@NickRink
You can grab these slides at:http://smrtl.cl/searchlondon