How to Optimize WordPress for Local Search SEO
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In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally. #What the search engines want from your website #Best plugins and tools to get to page one of local search #How to setup Google Authorship #Best page and content strategies for local search Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.
Transcript of How to Optimize WordPress for Local Search SEO
Please Check-in
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Remind me to take a picture
Community WorkshopsHow to Optimize WordPress
For Local SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WordPress for Local SEO
• Understand On-Site Ranking Factors
• Hands-On WordPress Optimization
• Local SEO Best Practices
Today’s Objectives
The Foxxr Deep DiveRepresents an entire workshop on slide topic
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why WordPress
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why Local
77% for Mobile!
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Domain Authority of Website
On-Site Local Ranking Factors
#1
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State on Google+ Landing Pages
On-Site Local Ranking Factors
Make each page unique
#2
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State on Google+ Landing Pages
On-Site Local Ranking Factors
#2
Don’t over optimize!Watch this video
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
HTML NAP Matching Google+ NAP
On-Site Local Ranking Factors
#3
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
15 Top On-Site Ranking Factors
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
• Google Authorship
• Complete Tutorial
• Import / Export Function
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorshiphttps://plus.google.com/authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Profile
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Authorship Confirmation
May take a few weeks
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Test Your Authorshiphttp://www.google.com/webmasters/tools/richsnippets
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Top 3 Benefits
• Better Visibility on Search Results
• Name Awareness / Industry Authority
• Better author / audience connection
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State in Places Landing Pages
Page Summary with Yoast SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Customer Reviews
• Microformats
• Custom fields
• Great for SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WP Customer Reviews
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions?
• Consulting
• Web Development and Local SEO
• Freebies
• Local Search Ranking Report
• http://foxxr.com/freebies/local-search-ranking-report/
• Website Analysis
• http://foxxr.com/freebies/website-analysis-santa-cruz/
Foxxr Services
We Love Reviews
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
