How to Motivate Customers to Complete Training
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Transcript of How to Motivate Customers to Complete Training
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How to Motivate Customers to Complete TrainingA SKILLJAR SLIDESHARE
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Customers are Busy
Want to learn at
their own pace
Constantly shifting
priorities
Need to opt in to
training
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Provide Incentives to Promote Training Completion
Social Certificates and Badges
Continued Education Credit
Points and Rewards
Promotions
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Social Certificates and Badges
Choose technology that allows customers to add their certification to LinkedIn
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Social Certificates and Badges
Literal give and get
Career incentive and credit within the
industry
Secondary benefit: Increase visibility of
your program
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Tools that Can Help
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StakeholdersMarketing
Customer Success
Training
While training and certification departments typically manage credentialing like social certificates and badges, they can collaborate with customer success and marketing functions. The benefits of these programs are often widespread.
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Continued Education Credit
Greater value placed on training
Tangible professional development
Provide CE credits for on-demand and instructor-led training courses.
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Getting Accredited for CE Credits
Standards vary by industry and professional organization
Learning hours are tracked
Quality of education is evaluated
Find out what your industry’s professional organization requires.
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StakeholdersSales/
Finance
Customer Success
Training
Providing CE credits provides an additional selling point for training. Collaborate with the sales team to determine your strategy for revenue generation.
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Points and Rewards
Loyalty points
Awards, prizes or recognition for gaining
points
Provide points or rewards for completing courses.
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Tools that Can Help
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Stakeholders Marketing
Customer Success
Training
Rewards programs often provide lots of opportunities for advocacy marketing and referral programs. Work with marketing to incorporate training into a larger scale rewards or loyalty program.
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Promotions
Discount
Free offer
Promotional credit
Only available upon course completion
Create a promotion that distributes a coupon at course completion.
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Deciding on the Right Promotion
Evaluate –
What training will really result in desired customer behaviors?
Does this promotion make economic sense for the business?
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StakeholdersSales/
Finance
Marketing
Customer Success
Training
Before you decide on your promotion, collaborate with marketing and finance to evaluate the appeal and feasibility of your offer.
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To Gamify or Not to Gamify?
Consider -
Will this gamification feature be used?
How much is too much?
Do users have a reason to come back into training?
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Make Training Accessible
o Use a training platform with a great student
experience and user interface.
o Cross-link resources
o Collaborate with knowledge base/help center
o Leverage customer-facing teams
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