HOW TO MARKET TO

HIPSTERS

?*I PUT A TRIANGLE, HIPSTERS LOVE TRIANGLE.

THIS IS A 70’S SCIENTIST.HE STUDIES TRIBES.

THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…

THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…

« SUBCULTURE OF CONSUMPTION »

THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…

« SUBCULTURE OF CONSUMPTION »

HOW CAN I RECOGNIZE A TRIBES SUBCULTURE OF CONSUMPTION ?

I KNOW, TOO MUCH TRIANGLES, RIGHT ?

OUTFIT.

LANGUAGE.

LIFESTYLE :

SO ?WHAT IS A HIPSTER ?

IT’S NOT THAT SIMPLE.

SNOB/JADED/2YEARSONYOU/AVANTGUARDISTE/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC

CAN WE REALLY MARKET TO HIM ?

YES.

HOW?

GOOD QUESTION.

THE ANSWER IS

BY NOT MARKETING

TO HIM.

WHAT DO ?Sell some ironic/minimalist/useless things. One rule : the product has to be rare or limited.

Alternative strategy : the customisation

OBSERVATION HOMEWORK FOR NEXT WEEK.

THANK YOU.

YEAH, I KNOW…

OF COURSE THIS PRESENTATION WAS IRONIC.

AND POWERPOINT IS SOOO 2010.