Hipster Learning

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Hipster Learning Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net/cindyroyal

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Hipster Learning . Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net / cindyroyal. Hipster Learning. Driven by technological advances, the media environment continues to experience rapid change - PowerPoint PPT Presentation

Transcript of Hipster Learning

Page 1: Hipster Learning

Hipster Learning

Cindy Royal, Ph.D.School of Journalism and Mass CommunicationTexas State Universitycindyroyal.comFind this presentation at slideshare.net/cindyroyal

Page 2: Hipster Learning

Hipster Learning• Driven by technological advances, the

media environment continues to experience rapid change

• Students have to learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces

• Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers• Programmer/developer roles in

communication companies

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Maira Garcia• Statesman, Social Media Editor• Now Web Producer at

The New York Times• Undergrad and Grad at TXST

Jackie Baylon• Digital First Media, NYC,

News Producer• Undergrad TXST

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Shannon Delaney• Digital Marketing Coordinator,

MOSAK Advertising and Insights• Grad at TXST

Josh Shepherd• Interactive Manager and Strategist,

MOSAK Advertising and Insights• Grad at TXST

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Jordan Viator Slabaugh• Interactive Communications Manager,

Spredfast• Previously, Director of Social Media,

Convio• Undergrad and Grad at TXST

Andrew Waldrup• Social Support, Spredfast• Previously Culture Evangelist

at Gowalla• Undergrad TXST

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Nicole Martinez• Social Media Specialist,

HomeAway• Grad at TXST

Mairin Heard• Social Media Specialist,

HomeAway• Undergrad and Grad TXST

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Ashley Hebler• Junior Front-End Web Developer,

Volusion• Grad at TXST

Doug Seliger• Junior Developer,

Mason-Zimbler• Undergrad & Grad at TXST

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Haley Peck• Front-end Web Developer,

Blackbaud• Undergrad at TXST

Matt Slabaugh• Interactive Designer,

Sparksight• Undergrad at TXST

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Dee Kapila• Digital Strategist/Technology Consultant,

The University of Texas• Grad at TXST

Kristin McCasland• Web and Social Media Editor,

Rice University• Undergrad and Grad TXST

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Sarah Garcia• SXSW, Interactive Programming

Coordinator• Undergrad and Grad TXST

Andrew McNeill• SXSW, Festival Coordinator• Also Staff Writer, 48 Min of Hell blog• Undergrad TXST

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Questions• How can you best prepare to work in an environment that

requires flexibility and innovation? • How should you develop a mindset for learning rather

than an emphasis on specific tool training or a particular skill set?

• How can anyone apply this model throughout a career?

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Realities• Computers will be a part of most any career you choose.• Social media is not just something you do for fun.• People will get information in a variety of embedded and

atmospheric ways.• Data, data everywhere.• Game dynamics will inform

storytelling.• Things change. Rapidly.

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General Curriculum Approach• Courses cover the realm of conceptual/theoretical to basic

skills to advanced tech• Balance emphasis on communication, design and

development in projects• Engagement with social media; blogs, Twitter,

Facebook…• Attention to current events in tech• Focus on judgment, problem-solving and troubleshooting• A digital media emphasis: centers, projects, events• Faculty development• Professional community ties

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Experience Learning• SXTXState.com• TXStateofChange.com

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Alumni Connections

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Make Things• Strong online portfolio • Start a blog• Learn to shoot and edit

video and audio• Take things

to the next level• Promote work on social

media• Make it easy for someone

to contact you

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Network!• Both online and offline• Develop a professional social presence; positive,

interesting, passionate• Connect with professionals• Attend meetups

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Stay up-to-date• Read blogs and tech publications• Try out new platforms• Do tutorials• Pay attention

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How Employers Deal• What are employers looking for?

• Flexible• Problem-solving• Self-starter• Curious about tech; ability to learn on one’s own• Passionate about field as demonstrated on social media• Creative side projects

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Distance Education/Lifelong Learning• Be prepared to learn throughout life• Seek out online resources, YouTube tutorials, Lynda.com,

CodeAcademy.com• Free or inexpensive workshops in your area • Talks at meetup groups• Make friends with people who know things and can help

you• Seek an advanced degree• Demonstrate what you have learned!

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Thank You!Find this presentation at slideshare.net/cindyroyal

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The following slides contain additional info on Texas State’s School of Journalism and Mass Communication Digital Media curriculum

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Undergraduate Curriculum• Fundamentals of Digital/Online Media – new core class• Web Design and Publishing• Multimedia Journalism• Digital Storytelling

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Graduate Curriculum• Issues in New Media• Online Media Design• Advanced Online Media• Content Management

Systems