How To Market A Business Online

Presented by: Trần Thị Ly LyEnglish 3 with honor – Term 49Student code: 1001010586

Foreign Trade University

How to Market Business Online

1. SEO – Search Engine Optimisation 2. Social Media 3. Google Tools 4. eMail Marketing 5. Analytics

Presuming you have a website already,how to drive online traffic to it:

SEO

Making site more visible to Google

King of search engines Owns 90% of UK search

engine market

Optimise Every Web Page

Page Titles

Meta Keywords

Meta Description

Content – use keywords

Google Webmaster

Link with applicable sites (quality over quantity)

Social Media

Help drive traffic to website via LinkedIN, Twitter & Facebook

Mentioning website link & keywords reinforces you in the eyes of Google

Distinguishs you as active site out of millions websites

LinkedIN

Online CV – Summary & Specialities

Company Profile – Summary & Specialities

Get found in LinkedIN & more visible to Google

Post updates to Personal

& Company Profiles

Groups – Somerset groups over 500 members

Twitter

Micro-messaging / instant chat Post messages about what up to business Mention website links – sub pages!!

FacebookPage

Fans (likes) Post messages once/twice a week Post messages on other Facebook

Pages: Somerset Page – 25,000 fans – multiple

businesses are posting on it.

Google Tools

Google Ads

Google Places

Industry Keywords + Location

Email Marketing Build customer base – Newsletter & eShots

Analytics Track & analyse whether working Further develop strategy

Thank you for your watching !!!

Presented by: Trần Thị Ly LyEnglish 3 with honor – Term 49Student code: 1001010586

Foreign Trade University