www.qsocialmedia.co.uk

How To Market A

Business Online

www.qsocialmedia.co.uk

How to Market Business Online

Presuming you have a website already, how to drive

online traffic to it:

1. SEO – Search Engine Optimisation

2. Social Media

3. Google Tools

4. eMail Marketing

5. Analytics

www.qsocialmedia.co.uk

SEO

• Making site more visible to

Google

• King of search engines

• Owns 90% of UK search

engine market

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Optimise Every Web Page

• Page Titles

• Meta Keywords

• Meta Description

• Content – use keywords

• Google Webmaster

• Link with applicable sites (quality over quantity)

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Social Media

• Help drive traffic to website via

LinkedIN, Twitter & Facebook

• Mentioning website link &

keywords re-inforces you in the

eyes of Google

• Distinguishs you as active site

out of millions websites

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LinkedIN

• Online CV – Summary & Specialities

• Company Profile – Summary &

Specialities

• Get found in LinkedIN & more visible to

Google

• Post updates to Personal & Company

Profiles

• Groups – Somerset groups over 500

members

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Twitter

• Micro-messaging / instant chat

• Post messages about what up to business

• Mention website links – sub pages!!

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FacebookPage

• Fans (likes)

• Post messages once/twice

a week

• Post messages on other

Facebook Pages:

Somerset Page – 25,000

fans – multiple businesses

are posting on it.

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• Shortcut to Page One Presence

Google Tools

– Free listing on Google Maps

– Great for venue location or local

service only businesses

– Pay Per Click Advertising

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Google Ads

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Google Places

Industry Keywords + Location

Google Places = Google Maps

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Email Marketing

• Build customer base – Newsletter & eShots

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Analytics

• Track & analyse whether working

• Further develop strategy

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Follow Us On:

@qsocialmedia

@qChrisWood

www.facebook.com/qsocialmedia

www.linkedin.com/company/q-social-media

www.youtube.com/user/qsocialmedia