How to Leverage Your LinkedIn Company Page to Attract More Clients - 7 Simple Steps that'll take you...

How to Leverage the Power of Your LinkedIn Company Page Even If You Have Not Allocated a Cent to Your Marketing Budget

By Bonnie Power

What are the Benefits of a LinkedIn Company Page?

Benefit # 1 -

Builds a strong online presence


Benefit # 2 :

Becomes a gateway for prospective clients to research your company


Benefit # 3 :

Attracts new team members to express interest in working with your company


Benefit # 4 :

Engages influencers within your industry, which leads to referrals


Benefit # 5 :

Promotes workshops, webinars and live events your company is organising


Benefit # 5 :

Promotes workshops and events

How to Create a LinkedIn Company Page

1. Log into your personal profile

2. Go to Interests and click on the pull down menu option called 'Companies'.

3. Create a Company Page.


7 Elements of a Company Page:

1. Company Profile

2. Cover Image

3. Specialties

4. Company Details

5. Recent Updates

6. Analytics

7. Notifications

1. Company Profile

1. Get their Attention

2. Outline your core services

3. Articulate Your USP

4. Testimonials

5. Offer a 'lead magnet’

6. Provide Contact Details

2.Cover Image

1. An interesting image

2. An image of you and tagline

3. A Call to Action

3. Specialties

The one statement that encapsulates what your company does and to whom.

4. Company Details

The one statement that encapsulates what your company does and to whom.

5. Recent Updates

All your posts appear in reverse chronological order under the company profile.

5. Recent Updates

6. Analytics

Shows the level of engagement and statistics of how many impressions, clicks, interactions and followers your updates have acquired.

7. Notifications

Shows you exactly who has mentioned, shared, commented or liked your updates.

TOP 5 _______ Tips to Leveraging Your LinkedIn Company Page

1. Create a Content Calendar

2. Write a Concise Company Profile

3. Empower Your Employees to Generate Updates

4. Experiment to Discover the Best Time to Update Your Page

5. Consider Investing in LinkedIn Advertising

Tip # 1: ________

Create a Content Calendar

Be Strategic with the content you create

Tip # 2: ________

Write a Concise Company Profile

Get them engaged from the first sentence.

Tip # 3: ________

Empower Your Employees

Your team should be taking responsibility for creating most of the content

Tip # 4: ________

Experiment with Times

Monday 2 – 4pm

But Test it.

Tip # 5: ________

Consider Paid Advertising

$5 per click for banner ads

Sponsor Your Updates

Go to ‘Campaign Manager’

How to Leverage Your LinkedIn Company Page to Attract More Clients - 7 Simple Steps that'll take you...

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