How to leverage personalisation to improve learning outcomes
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Transcript of How to leverage personalisation to improve learning outcomes
© 2015 Ness SES. All Rights Reserved
How to leverage personalisation to improve learning outcomes
Krishan Damani – March 2016
© 2015 Ness SES
Intro to Personalisation
Personalisation through immersive learning
Personalisation through data
Challenges
© 2015 Ness SES. All Rights Reserved
Tailoring a digital experience based on what is known about you
What is Personalisation?
© 2015 Ness SES. All Rights Reserved
Consumers demand it, Businesses should offer it – We are more curious, connected, tech savvy, directed and want “by me, for me” content. They need to be engaged to satisfy their expectations
Social – immersive and tailored experiences appear on social networks, where trust is implicit.
Pulling, not pushing content - Don’t anticipate needs, give control to make learning autonomous instead of prescriptive.
What does the market say personalisation is?
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“Billions of dollars are spent on training and development in the US every year, only to have 80% of it forgotten in just 30 days. We have wasted a fortune by spoon-feeding ‘one size fits all’ to passive participants”
- Ex-BBC HR Director Lucy Adams on how this is no longer a one size fits all world
What if we ignore personalisation?
© 2015 Ness SES. All Rights Reserved
Intro to Personalisation
Personalisation through immersive learning
Personalisation through data
Challenges
© 2015 Ness SES. All Rights Reserved
“The future of technology driven learning is immersive… I am ’in’ the learning experience and I am practicing doing things that I need to do better. I am making decisions.’
- Koreen Olbrish Pagano – Immersive Learning
Immersive Learning
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Key Element 1 - Storytelling
Benefits
- It’s memorable: It’s easy to understand because the structure of narrative is how our brains work.
- Powerful: Has the power to educate, persuade, motivate and engage
- Oldest form of learning: Telling stories has always been a common way of communicating information.
Digital Storytelling provides a richer experience
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Benefits
- Increased control: You make the decisions
- Immediate Feedback: You see the impact of those decisions on average every 5-7 seconds (compared to 5-10 minutes on an e-learning course)
- Higher Engagement: It’s fun
Key Element 2 - Gaming
Duolingo uses game basedlearning to increase engagement
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Storytelling: Putting the learner at the heart of the story and personalising their story, leads to increased empathy and engagement.
Gaming: Giving the learner goals and allowing them to fail regularly and safely promotes engagement and rapid learning.
Storytelling & Gaming are a powerful combination
Virtual Reality effectively combines storytelling & gaming
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Immersive Learning Narrative Approaches…just a few
String of Pearls Narratives Branched Narratives
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Intro to Personalisation
Personalisation through immersive learning
Personalisation through data
Challenges
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- User Research: Understand user goals , behaviours, needs and pain points to define the problem
- Leverage common traits: E.g We know learners now have a lack of time, get bored easily, care less about knowing and more on 'finding.’
- Diagnose the situation : When building a solution recognize what users know by accessing prior knowledge and gauge level of personal interest so that they can find what they don’t know.
Step 1 – Understand the user to give structure
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- Bitesized: Small chunks of engaging & continuous content will allow the learner to fulfil their goal.
- User Generated Content: Allowing users to create content is a quick way to scale knowledge transfer.
- Give the Right Feedback: Studies have shown that recognition rather than reward is the key to engagement.
Step 2 – Deliver smart content and connect it to learners at the right place, time, device at the point of need.
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- Big Data: Using algorithms to tailor experiences in real time will increase retention.
- User Insights: Adapt experiences based on known behaviours and known heuristics. (e.g People are more likely to trust content/products from other people rather than companies )
Step 3 – Use data driven insights to improve and adapt learning experiences
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Example 1: Elevate – In depth diagnostics, bite sized content and immediate feedback.
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Example 2: Spotify – Highly personalised playlists using big data and a human touch
© 2015 Ness SES. All Rights Reserved
Intro to Personalisation
Personalisation through immersive learning
Personalisation through data
Challenges
© 2015 Ness SES. All Rights Reserved
- Algorithms don’t always get it right – Amazon doesn’t realise one off purchases. Tripadvisorbombards you with hotel recommendations
- Social: People get a narrow view of their world by just looking at their own feed
- Resource Intensive: To deliver a truly personalisedexperience, is extremely hard because users habits and needs change. It requires a huge amount of resources and even then it can be difficult.
Challenges with Personalisation