Travel personalisation speech
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Transcript of Travel personalisation speech
Source: YouGov Consumer Survey
54 % Would be interested in purchasing.
Would you consider buying such ancillary products from your preferred travel supplier (airline, hotel group or travel company)?
Propensity to buy
Question:
Answer:
Main sources for marketers
Legacy Information - Cookies
Third Party Analytics
Logins & Content
Customer gives information
Context-aware communication improves results
Source: Frost & Sullivan
26% increase in responsiveness
76% can be persuaded to make a purchase
560% increase in opening rate
Build a persona for each customer
Content Pushvia Web,Mobile,
& Social
Holiday Sale
Content PushVia Social
Customer’s interaction with your travel product
UpSellof Attraction TicketsVia Mobile a week in
advance
Using Cohorts
“Travellers like you also booked”
“Couples who booked this package also like this hotel”
“People who booked this tour liked this restaurant”