How to Increase Your Conversion Rates Through the Search Bar
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Build Realtime Search DATA DRIVEN PRODUCT HOW TO INCREASE YOUR CONVERSION RATES THROUGH THE SEARCH BAR Focus on e-commerce use cases Guillaume Duvaux - Account Executive @algolia @gduvaux
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Transcript of How to Increase Your Conversion Rates Through the Search Bar
Build Realtime Search
DATA DRIVEN PRODUCT
HOW TO INCREASE YOUR CONVERSION RATES THROUGH THE SEARCH BAR
Focus on e-commerce use cases
Guillaume Duvaux - Account Executive @algolia @gduvaux
Jan 2014
Oct 2012 Creation of the company
+2,600 customersin +100 countries
Jan 2015 350 customers - 12 people
June 2014 Seed funding $2.7 M
Mai 2015 Series A: $18.3M led by Accel Partners
Algolia
83 people in Paris, San Francisco,
NYC
January 2016
We are hunters
100,000,000,000
Where the hunt starts today…
It’s just a start…
Search: How we are wired
Information Foraging
Browse and/or
Search
Browse
932
Browse
Browse
Prehistoric Googling
Search
• 88% internet users start their session on the Web with a search on a search engine like Google.
• 43% of internet users start their visit of a website that they never went on before by a search on the search bar.
We are addict to search engines
amazon.com in 2000
amazon.com in 2016
Why is Search so important?
1. Engagement of visitors
80%+ of e-commerce users are using the search bar
2. Direct impact on Revenue Conversion
RatesE-commerce
Value per visit
Browsing 2 % $0,77
Search 15 % $4,98X 7
Source: UX Report, Nielsen
Speed matters
Half a second delay caused 20% drop in traffic
Every 100ms of latency costs them 1% in sales
The better Google works, the less time people will spend on your website
How Google’s speed impacts you?
How can you compete?
A world-class search engine1. Relevance: Understand and interpret the queries
Right algorithm, typo-tolerance, synonyms, plurals, stop-words, languages, geo-localisation…
2. Speed: Results from the first keystroke
Instant search is the new standard to avoid the frustration of waiting for the results.
3. Tailored for your business & users: Includes business & user metrics
Personalisation per user/segment, Sales, views, stocks, seasonality…
And on mobile…
SearchBrowse
MobileDesktop
Unified Experience
BOTH
BOTH
Direct impact on the business
Session on mobile through search +250%
Bounce rate -17%
Conversion Rates through the search +50%
Average order value through search +15%
