Increasing Your Conversion Rates With Optimized Web Forms
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Transcript of Increasing Your Conversion Rates With Optimized Web Forms
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Eva McKnight | Formstack
INCREASING YOUR CONVERSION RATES WITH
OPTIMIZED WEB FORMS
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TODAY’S AGENDA•The impact of forms on your conversion rate.
•The research behind the 2014 Form Conversion Report.
•Key takeaways from the report that YOU can use.
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THE IMPORTANCE OF FORMS IN WEB CONVERSION RATES
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ONLINE FORMS INITIATE THE CONVERSATION
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ONLINE FORMS HELP YOU ORGANIZE LEAD DATA
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ONLINE FORMS INTEGRATE WITH OTHER TOOLS.
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ABOUT THE 2014 FORM CONVERSION
REPORT
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THE IDEA BEHIND THE REPORT
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AND NOW … KEY TAKEAWAYS FROM THE
REPORT(and how they can help you maximize conversions)
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CHANGING JUST ONE WORD CAN SKYROCKET CONVERSIONS.
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THINK BEYOND THE CONTACT FORM
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LONG FORMS CAN STILL CAPTURE HIGH RESPONSES.
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DIFFERENT INDUSTRIES HAVE DIFFERENT
CONVERSION RATES
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STRATEGIC FORM PROMOTION TIMES EXIST
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DON’T FORGET THE POWER OF SOCIAL MEDIA
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Facebook engagement rates are 18% higher on Thursdays and Fridays, with the most sharing happening on Saturday. (Source: Buffer)
LinkedIn users are most active on Tuesdays and Thursdays,
right before and after work hours. (Source: Media Bistro)
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DOES MOBILE MATTER IN FORM CONVERSION?
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The average smartphone user looks at his or her phone up to 150X per day. (Source: Mary Meeker)
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OTHER BEST PRACTICES TO INCREASE FORM
CONVERSION
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EMBED YOUR FORM ON THE TOP HALF OF YOUR WEBSITE
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LEVERAGE ANALYTICS FOR CONTINUOUS TESTING
•In-app analytics •Google Analytics •Third-party A/B Testing Tools
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QUESTIONS? Twitter : @evachristine09
Email: [email protected] www.formstack.com