IF YOU KNEW HOW TOMASSIVELY INCREASE YOURDIGITAL CONVERSION RATES,WOULD YOU DO IT?

NEXT >madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

ONE OF ITALY’S BIGGEST BANKSgets market leading conversion rates* of up to 33% on their website by using it.

IT NOW FORMS THE BACKBONE OF THEIR ENTIRE DIGITAL ENGAGEMENT STRATEGY

*campaign specific

NEXT >madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

A JAPANESESMARTPHONEmanufacturer made money off their market research with it.

IN JUST 4 DAYS THEY LEARNED 3000+ NEW THINGS ABOUT THEIR CUSTOMERS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

IT PROFILES YOUR TRAFFIC / IT SEES YOUR AUDIENCEIT HELPS YOU TO UNDERSTAND YOUR TARGET MARKETIT STIMULATES VIRAL AND SOCIAL / IT USES GAMIFICATION

NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

ENGAGE YOURUSERS

NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

RETAIN&QUALIFYPROSPECTS

NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

RECOVER DORMANTUSERS

NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

REALTIME ONLINEPROLIFERATION*

EXPERIENCE

*GROWTH / MULTIPLICATION / SNOWBALLING NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

IT’S THE ONLYCROWDREBATING™platform on the planet, it uses a unique algorithm and it costs* what you want it to.

*TWO DISTINCT LICENSES AVAILABLE NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

ALL ITS CAPABILITIES / ITS POWER TO CHANGE YOUR BUSINESS

YOUR FIRST CAMPAIGN COULD BE LIVE IN JUST A FEW DAYSARE READY FOR YOU RIGHT NOW /

*NO DEV OR CODING REQUIRED NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers / Although different sites may consider a "conversion" to be some sort of result other than a sale / One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. a discount on that particular shopping cart.

CONVERSION MARKETING

NEXT ><PREVIOUS

The conversion rate is the proportion of visits to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

NUMBER OF GOAL ACHIEVEMENTSCONVERSION RATE =

VISITS

CONVERSION RATES

AND THEN SOME CASE STUDIESCONVERSION EXPLAINED/

madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

THE BANKTHE ITALIAN JOB

*AN INTERACTION IS ANY DIGITAL ACTION YOU WANT A CAMPAIGN USER TO PERFORM

Optimise online advertising spend Convert anonymous website users Profile leads for new client acquisition

CASE STUDY 1CAMPAIGN OBJECTIVES

RESULTSProduct offered: multi-product campaign to attract a range of prospects (including various shopping vouchers & tech offers)

6070 people profiled (various interactions*) Cost per profile: €3,52

CONVERSION RATE 33%

NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

THE SMARTPHONE MANUFACTURERBIG IN JAPAN

CASE STUDY 2CAMPAIGN OBJECTIVES

Increase Facebook Fans Convert ‘likes’ into profiles. Research smartphone purchasing attitudes Research purchase behavior in store Research price positioning.

RESULTS Product offered: 10 high profit-margin smartphones 3130 people profiled (15 interactions* each) Profit per profile: €0.143

CONVERSION RATE 44%

*IT CAN BE A LIKE, A RETWEET, A POST, A QUESTION & ANSWER, CONTACT DETAILS OR MORE NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

Generate new leads and contacts Survey salaries of top and middle class management profiles Identify potential candidates for head hunting activities

THE STRATEGIC RECRUITMENT SPECIALISTSPEOPLE ARE PEOPLE

CASE STUDY 3CAMPAIGN OBJECTIVES

RESULTSProduct offered: multi-product campaign to attract a range of prospects (including tablets, fashion vouchers & magazine subscriptions)

310 people profiled (25 interactions each) Cost per profile: €8,20

CONVERSION RATE 27%

*FOR EACH COMPLETED INTERACTION THE USER’S DESIRED PRODUCT PRICE DROPS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

THE WORLD’S LEADING HEALTH, WELLNESS AND NUTRITION COMPANY

Achieve higher engagement for investor relation communications through the running of an educational campaign

CASE STUDY 4CAMPAIGN OBJECTIVE

RESULTSProduct offered: iPad 300 people profiled (10 interactions* each) Cost per profile: €2,00

CONVERSION RATE 18%

*THE INTERACTIONS IN THIS CAMPAIGN WERE AIMED AT EDUCATING USERS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V

BETTER CONVERSION RATES BETTER INSIGHTS / BETTER BUSINESS*

*MADAI ALSO OFFERS A POWERFUL AID OPTION FOR YOUR CHARITABLE/CSI SPEND <PREVIOUS

KNOW MORE?madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V