How to Implement Optimizely's Testing Toolkit Webinar

Webinar: How to Implement the Testing

ToolkitTHURSDAY, MARCH 3, 2016

AgendaWhere to Start?

Four Steps to SuccessQ&A

A/B and multivariate testing can unlock conversion wins hidden in your digital experiences.

Wins that can encourage desired

user behavior, while generating data to help you

make business decisions.

1. Start

2. Evolve

3. Process

4. Team

Four Fearless Categories

1. Start 2. Evolve 3. Process 4. Team

Discover what’s important to your business and your

customers.

Four Fearless Categories

Optiverse Testing Toolkit

Resources for Your Success

https://www.optimizely.com/testing-toolkit/?utm_source=slideshare&utm_medium=slides&utm_content=webinar&utm_campaign=toolkit_promotion


E-CommerceB2B (Lead Gen) Media

TravelFearless Category:

1. Testing Ideas by Vertical

Fearless Categories:

2. Experiment Hypothesis Worksheet


3. Idea Framework Template


4. Internal “What is A/B Testing?” Presentation


5. Test Plan and Test Results Templates

Fearless Category:

6. Prioritization Framework Tools


7. Testing Charter Template

https://help.optimizely.com/hc/en-us/articles/209716637

Fearless Category:

8. Team Resources Article

Potential Roles on your Team

https://help.optimizely.com/hc/en-us/articles/213811078-Identify-skills-and-competencies-for-your-optimization-team-



Link to Recording

9. Summer School Analytics Presentation

http://pages.optimizely.com/summer-school-class1-rec.html


9 Great Resources to Unlock YourTesting Potential







https://help.optimizely.com/hc/en-us/articles/209716637



Download the Complete Toolkit



How to Implement Optimizely's Testing Toolkit Webinar

Technology

Transcript of How to Implement Optimizely's Testing Toolkit Webinar