How to Grow Your Social Networks

What We’ll Cover

Today1: The Basics

– Followers, Fans and Connections

2: LinkedIn– Building a robust professional network

3: Twitter– Turning conversations into followers

4: Facebook– Growing your fan base

5: Recap

Part 1: The Basics

Followers

- Public conversation

- People you know

- People you don’t

- Reciprocation not

required

- It’s what you make it

- Can be effective big or

small

Twitter

Fans

- Public conversation

- 1-way initiation

- Different from “Friends”

- Not as conversational

- Brand identity showcase

- Personality of business

Facebook

Connections

- Initiated by either person

- Professional network

- Living version of resume

- Brands yourself

- Want to keep a robust

network – address book

LinkedIn

Don’t get caught up in

vanity metrics!

- Follower/fan count

doesn’t mean

everything

- The right audience is

more important than

a big audience

Vanity Metrics

Part 1: LinkedIn

- LinkedIn is the social

network for your business

self

- Living, breathing resume

- Google bait

- Professional clout and

credibility

Purpose

Complete Your Profile

Connect Your Address Book

Address Book Revisited

Export Your Contacts

Connect with People

Alumni Search

Personalize Requests

Stay in Touch

Become an Open Networker

Recommendations

Endorse People

Share Interesting Content

Automated Social Media from OutboundEngine

Join Relevant Groups

Join Group Conversations

Write Your Own Blog

Best Advice:

Do Something Daily

Part 3: Twitter

Why Bother?

- Big conversation

- Build connections

- Brand awareness

- Further relationships

- Express yourself

- Pulse of the world

Purpose

Complete Profile

Connect Your Email

Who to Follow

- Bloggers

- Journalists

- Websites/Blogs

- Businesses

- Causes/Foundations

- Friends & Family

- Policyholders

- Sports teams &

athletes

- Celebrities

Follow Lots of People

Use Lists

Follow Public Lists

Retweet

Favorite

Reply

Thank People

Ask Questions

Always Reply!

Send Out Original Tweets

Set a Schedule

Use Hashtags

Part 4: Facebook

- Less formal than

LinkedIn

- More interactive than

Twitter

- Central hub

- Show your personality

Purpose

What Matters Most

- Profile Picture

- Your Name

- Contact Information

- Cover Photo

- Hours and Location

Complete Page

Invite Email Contacts

Use Email

Email Signature

Pay to Play

Promoted Posts

Run an Ad

Post Lots of Photos and Videos

Tag People & Businesses

Encourage Tagging

Share Interesting Content

Share Interesting Content

Experiment with Contests

WEBINA

R

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P1: Don’t Get Caught in the Numbers Game

2: Use What’s in Front of You!

3: Let People Know You Exist

4: Set Aside Time

5: Build on OutboundEngine

QUESTION

S?