How MBAs Grow Social Networks with Compelling Content
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Publishing and sharing content online reveals: How you communicate Where your expertise lies What interests you Who you’re talking with
Transcript of How MBAs Grow Social Networks with Compelling Content
Sharing content reveals yourself
•How you communicate
•Where your expertise lies
•What interests you
•Who you’re talking with
We all crave* content that…
1. Surprises us2. Reveals secrets3. Inspires us to action4. Gives us a fresh point of view5. Confirms our assumptions or
challenges them6. Reports how David defeated Goliath7. Tells a story or takes us on a journey8. Includes information we can use9. Educates while entertaining us10. Introduces us to people we should
know
*Adopted from Scott Aughtmon’s list atwww.contentmarketinginstitute.com/2012/06/content-we-crave/
To network with content…
Listen with LinkedIn
Listen with Twitter
“What’s happening?”
“What’s happening?”
•Unfiltered opportunity to listen
•Expectation to connect
•Find out what is going on in your field now
•Stay ahead of the curve
• Follow people – most follow back
• Alert your close contacts
• Put your Twitter name in your sig
• Add your Twitter URL to LinkedIn profile
Getting people to follow you:
• List yourself on sites like Twellow
• Tweet about relevant topics
• Add value to Twitter conversations
• Introduce your followers to other cool tweeple
Getting people to follow you:
Getting people to follow you:Getting people to follow you:
•What do I offer that can help others?
•Who do I know that can help this person?
•How can I best work with this person?
Chris Brogan
Listen with Google apps
Listening with Slideshare.net
Tie school projects to…• Companies
• Industries
• Leaders
Ask questions
Ask for advice
Ask permission
Say thank you
Curiosity is Key (and not as common as you think)
• Seek expert input
• Request data sources
• Ask for advice on data analysis
• Share resources and findings
Research Process
Share what you know
Publish with:• Blogs
• Videos, podcasts
• Slides
• Industry media
Nurture your connections
And soon you will have a social network on fire!
