How to grow Audience Activity in Shopping Malls with Digital Signage
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Transcript of How to grow Audience Activity in Shopping Malls with Digital Signage
Wilhelm HallingGeneral Manager
How to grow Audience Activity in Shopping Malls with Digital Signage
3 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
‣ About dimedis
‣ The Project
‣ Experiences
4 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
‣ Founded 1996 in Cologne
‣ digital media distribution
‣ Multimedia Databases
employing Internet Technology
‣ Digital Signage since 2005
About dimedis
5 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
6 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
7 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
8 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
9 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Partners
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Shopping 2.0
Can Digital Signage improve Customer Loyality?
Can Digital Signage improve Customer Relationship?
Can Digital Signage improve Customer Frequency?
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - ...in the Beginning
‣ „Traditional“ Digital Signage in 4
Malls
‣ Single Sided 46“ Portrait Mode
‣ Just Videos and *.jpg Images
‣ No Interaction
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - We didn´t want ...
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - We didn´t want ...
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Digital Signage should ...
‣... entertain the Customer
‣... provide Interactivity to the Customer
‣... increase Visitor Frequency
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Positive Experience
‣ Interactivity attracts visitor
attention
‣ High visitor perception
‣ Ideal advertising platform
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - There is even more ...
Getback Gold Club‣Customer Loyality & Credit Card
‣Collecting Bonus Points on Check In
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - There is even more ...
Interactive Digital Signage
+
Loyality Program
=
Customer Relationship at P.O.S
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Benefits for the Shopping Mall
‣ Significant
increase of
visitor
frequency
‣ Customers
learn more
about Mall
Activities
and Events
‣ Actions can
be taken
based on
valid
numbers
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Benefits for the Tenants
‣ Increased visitor Frequency
‣ Modern Advertising Platform
‣ Advanced Marketing Tools
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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Results
‣ 25 Shopping Malls equipped
‣ 440 Screens installed
‣ appr. 690.000 Consumers/Day
‣ 50 Events per Week
‣ 300.000 Facebook Fans
‣ 60.000 Touches/Month/Mall
Thank You!
© dimedis GmbH 2013Dillenburger Strasse 83
D-51105 Koeln+49 221 9212600