Download - How to grow Audience Activity in Shopping Malls with Digital Signage

Wilhelm HallingGeneral Manager

How to grow Audience Activity in Shopping Malls with Digital Signage

3 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage

‣ About dimedis

‣ The Project

‣ Experiences


‣ Founded 1996 in Cologne

‣ digital media distribution

‣ Multimedia Databases

employing Internet Technology

‣ Digital Signage since 2005

About dimedis


kompas Digital Signage Software

About kompas

‣ Web based

‣ Made for large Networks

‣ Totally based on HTML5



About kompas

‣ Web based




kompas Customers

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© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage

kompas Customers

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kompas Customers

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kompas Customers

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kompas Customers

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kompas Customers

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kompas Customers

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The Project - Partners

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The Project - Shopping 2.0

Can Digital Signage improve Customer Loyality?

Can Digital Signage improve Customer Relationship?

Can Digital Signage improve Customer Frequency?

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The Project - ...in the Beginning

‣ „Traditional“ Digital Signage in 4

Malls

‣ Single Sided 46“ Portrait Mode

‣ Just Videos and *.jpg Images

‣ No Interaction

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The Project - We didn´t want ...

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The Project - We didn´t want ...

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The Project - Digital Signage should ...

‣... entertain the Customer

‣... provide Interactivity to the Customer

‣... increase Visitor Frequency

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The Project - Positive Experience

‣ Interactivity attracts visitor

attention

‣ High visitor perception

‣ Ideal advertising platform

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The Project - There is even more ...

Getback Gold Club‣Customer Loyality & Credit Card

‣Collecting Bonus Points on Check In

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The Project - There is even more ...

Interactive Digital Signage

+

Loyality Program

=

Customer Relationship at P.O.S

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The Project - Benefits for the Shopping Mall

‣ Significant

increase of

visitor

frequency

‣ Customers

learn more

about Mall

Activities

and Events

‣ Actions can

be taken

based on

valid

numbers

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The Project - Benefits for the Tenants

‣ Increased visitor Frequency

‣ Modern Advertising Platform

‣ Advanced Marketing Tools

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The Project - Results

‣ 25 Shopping Malls equipped

‣ 440 Screens installed

‣ appr. 690.000 Consumers/Day

‣ 50 Events per Week

‣ 300.000 Facebook Fans

‣ 60.000 Touches/Month/Mall