Boutiques, Shopping Malls and Specialist Shops
-
Upload
alastair-dunning -
Category
Technology
-
view
3.706 -
download
1
description
Transcript of Boutiques, Shopping Malls and Specialist Shops
![Page 1: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/1.jpg)
Boutiques, Shopping Malls and Specialist Shops
(or put your content where the users are, not where you are)
Alastair Dunning, @alastairdunningJISC Programme Manager
Presentation to JISC Content Advisory Group, 25th October 2011
![Page 2: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/2.jpg)
![Page 3: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/3.jpg)
boutiques may be lovely and give you
more control, but they can be out of
the way, and less people visit them
![Page 4: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/4.jpg)
![Page 5: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/5.jpg)
shopping malls – not so nice.
But a lot, a lot more people visit them
and you can still have your shop there
![Page 6: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/6.jpg)
for digital content projects, we can’t
rely simply on building our own
boutiques
![Page 7: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/7.jpg)
we need to put our content in the
shopping malls everyone visits.what are they?
![Page 8: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/8.jpg)
obviously
Every content project must must must get their metadata / webpages on to Google. JSTOR c.20% (?) growth when full text indexed by Google
How to do it: Maximising Online Resource Effectiveness
![Page 9: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/9.jpg)
Flickr Commons now used by 56 major cultural institutions.
“View statistics on the first batch of image uploads exceeded the entire previous year of views of the same images on the Powerhouse [Museum] website within five weeks”
![Page 10: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/10.jpg)
Over 40 organisations signed up to give content on Wikimedia Commons
Not just about uploading digital objects. Derby Museum and Art Gallery worked with Wikipedia for one month’s activities (The Wright Challenge, QRCodes) and over 1,250 articles related to the museum’s collections were added.
![Page 11: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/11.jpg)
Within the educational / cultural heritage centre, there
are plenty of other significant shopping
malls
![Page 12: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/12.jpg)
Digital Public Space
![Page 13: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/13.jpg)
![Page 14: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/14.jpg)
but do shopping malls really have all the specialist
requirements that customers need?
sometimes shopping malls don’t have everything ...
![Page 15: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/15.jpg)
but with digital content, how can we appeal to every single customer need ... ? E.g. of• undergraduates• historians• design postgraduates • interested public(s)• archaeologists • and plenty more ...
![Page 16: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/16.jpg)
we can’t.
but we can allow them to build their own specialist shops which contain our content
![Page 17: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/17.jpg)
Search Results for ‘Wooden Door’
The Victoria and Albert API allows queries to be
run over their museum collection
![Page 18: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/18.jpg)
The ‘Wall of Images’ is an independent search interface over the V and A collections.
![Page 19: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/19.jpg)
Using APIs allows you to expose your content on the web, without having to build an interface. Others can build.
![Page 20: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/20.jpg)
Locating London’s Past uses API technology to ‘mash-up’ data on early Modern London
![Page 21: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/21.jpg)
Plague deaths in London on 1665, mapped on to John Roque’s map of London 1746. Locating London’s Past (launches December 2011)
![Page 22: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/22.jpg)
![Page 23: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/23.jpg)
we also need to remember the various ways people travel to
these boutiques, malls and specialist
shops
![Page 24: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/24.jpg)
users don’t just travel to content by desktop PC, but
via smartphones, tablets, apps, ebooks ... (and also via
OERs, lectures, presentations, bibliographies,
...)
![Page 25: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/25.jpg)
A documentary cartoon for the iPad, Operation Ajax is about US / Iranian history and incorporates digitised historical documents from the CIA
![Page 26: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/26.jpg)
The British Library's iPhone App Royal Manuscripts: The Genius of Illumination delivers 58 of it digitised manuscripts
![Page 27: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/27.jpg)
The University of Manchester is creating an ‘augmented reality’ app that gives users extra information when the smartphone is held next to the original special collections object (in this case copies of Dante’s Divine Comedy)
![Page 28: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/28.jpg)
Faber & Faber’s iPad version of The Waste Land includes readings, performances, notes , and the original digitised manuscript
![Page 29: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/29.jpg)
For universities and cultural heritage bodies
with digital content, putting our content elsewhere requires
practices, policies and technical infrastructure
![Page 30: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/30.jpg)
• Ensuring content is harvestable by Google – and
that technical infrastructure is amenable to that
• Exposing content via clear, well-documented APIs
• Clear licensing conditions
starting with ...
![Page 31: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/31.jpg)
But for the content to be properly reused and
redisplayed then staff are needed to constantly recurate
the content and create the links with the shopping malls,
specialists and transporters
![Page 32: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/32.jpg)
This is an ongoing process that requires commitment
from an institution, and also skills in communications,
licensing and business planning, amongst other
things
![Page 33: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/33.jpg)
But if we want our content to travel in different ways and
users to visit own our boutiques, but also others’
shopping malls and specialist shops, such strategies are
essential to implement
... or else ...
![Page 34: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/34.jpg)
![Page 35: Boutiques, Shopping Malls and Specialist Shops](https://reader033.fdocuments.in/reader033/viewer/2022061112/5456b58bb1af9f37608b4d8e/html5/thumbnails/35.jpg)
References
Paris boutiques 19,11,08 011 - www.flickr.com/photos/aparis/3047260751/Bondi Junction Shopping Mall - http://www.flickr.com/photos/charliebrewer/67838081Signs.ArtsDistrict.Hyattsville.MD.12apr06 - http://www.flickr.com/photos/perspective/280434807The Psychic Piglet - http://www.flickr.com/photos/nicecupoftea/3048662972/Specialist Shop (Spank the Monkey) -http://www.flickr.com/photos/jonf/3485449181Specialist tobacconist (The Black Swan Shoppe) - http://www.flickr.com/photos/phillip/3323236821/Glasgow Tube - http://www.flickr.com/photos/julio_/26051929/Bicycle - http://www.flickr.com/photos/paukrus/4093835537/Bus - http://vads.ac.uk/large.php?uid=59564&sos=530 Years On (Car) - http://vads.ac.uk/large.php?uid=113826&sos=10Nostalgia's not what it used to be - http://www.flickr.com/photos/marcemarc/3556778601