How To Develop A Successful Casual Social Game

Rajat AgarwallaCo-Founder

RJ Softwares

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• Introduction To Casual Social Games• Building Your Casual Social Game• Skills Required• Game Selection• Social Integration• Development• Launch & Marketing• Scaling

• Q & A

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INTRODUCTION TO CASUAL SOCIAL GAMES

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• … Along Came Facebook• Social Games• Inspiring Success Stories• Zynga, Draw Something, Playdom, Wooga

• Potential In India

INTRODUCTION TO CASUAL SOCIAL GAMES

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BUILDING YOUR CASUAL SOCIAL GAME

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• UI Design• Character & Level Design

• Programming• Web, Desktop or, Mobile

• QA / Testing• Feedback Analysis

SKILLS REQUIRED

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• Mass Appeal• Angry Birds

• Simple Rules, No Special Skills• Farmville

• Playing Time Per Session• Lexulous

• Multiple Levels, Increasing Difficulty, Surprises• Angry Birds

GAME CHARACTERISTICS

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• Finding Players• Lexulous, Zynga Poker, Tetris Battle

• Achievements & Bragging Rights• Farmville, Tetris Battle

• Referrals & Gifts• Farmville, Tetris Battle

• Leaderboards & Levels• Zynga Poker, Tetris Battle

SOCIAL INTEGRATION

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• Select Appropriate Launch Platform• Follow Best Practices• Build Fast, Release Faster• Incorporate User Feedback

DEVELOPMENT

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• Presence In AppStores• Social Channels For Publicity• Twitter, Facebook & G+ Pages

• Paid Campaigns• Pay Per Click• Cost Per Install

LAUNCH & MARKETING

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• Games In The Cloud• Amazon, Google App Engine

SCALING

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QUESTIONS?