How to Build A

SOCIALLYRESPONSIBLECORPORATION

http://i.images.cdn.fotopedia.com/flickr-2962194797-original/Paris_and_Vicinity/The_City_of_Paris/8th/Avenue_Montaigne/Louis_Vuitton/James_I_think_your_covers_blown.jpgPhoto Credit: photo by laverrue on Flickr

Russell Reeves

FOR GREATER GOOD

FOR GREATER Success

&Photo credit: http://en.wikipedia.org/wiki/File:Potato_plant.jpg

STEP 1: You MUST realize that there is a DIFFERENCE between

CSR

CSR

In order for a corporation to be

SOCIALLYRESPONSIBLE“

.”their efforts MUST be:

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Photo Credit: Moveable Online

SINCERE

TRANSPARENT

TANGIBLE RESULTSAND PROVIDE

Photo Credit: The Barrow Boyhttps://www.7lickr.com/photos/thebarrowboy/7636075480/

Photo Credit:http://commons.wikimedia.org/wiki/File:Humanitarian_aid_OCPA-­‐2005-­‐10-­‐28-­‐090517a.jpg

http://upload.wikimedia.org/wikipedia/commons/5/5d/US_Navy_070704-N-4420S-123_Lt._Cmdr._David_Bynum,_a_Navy_chaplain_aboard_USS_Nimitz_(CVN_68),_passes_out_happy_face_sponge_balls_to_the_students_of_CSI_High_S

chool_for_the_Deaf_during_a_community_relations_visit.jpg

Statistic on the riseCorporateSocialis becoming

INCREASINGLYResponsibility

IMPORTANTIMPORTANTIMPORTANTIMPORTANT

88% of millennials, or “echo boomers,” choose employers based on strong CSR values, and 86% would consider leaving if the companies’ CSR values no longer met their expectations. - Price Waterhouse Cooper

IMPORTANTIMPORTANT

More than 5,500 companies around the world issued sustainability reports, up from about 800 a decade ago - CorporateRegister.com

http://www.trip.me/blog/wp-content/uploads/2014/03/Chicago.jpg

Statistic on the riseCorporateSocialis becoming

INCREASINGLYResponsibility

IMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANT

40% is responsible for

more than

CSR

of a company’s reputation - Reputation Institute

http://i.images.cdn.fotopedia.com/flickr-5715773205-original/People_around_the_World/Asia/India/young_girl_in_Agra.jpg

BUILD ASOCIALLYRESPONSIBLE

BUSINESS

HOW CAN WE

?

http://www.johnhartrealestate.com/blog/wp-content/uploads/2012/11/Berlin_Alexanderplatz_construction_cranes-620x250.jpg

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mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA-HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E-

b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB

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amc3ed-8jqk5p-6v61ZR-6vaboq-bVACx8-mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA-HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E-

b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB

CROWDSOURCE IDEAS1.

• Get Employees Involved!!!• Ask them how they want the company give

back to the community.• Then use those ideas to create a corporate

social responsibility culture that is more inclusive, democratic and participatory.

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2.Partner with other ORGANIZATIONS and CHARITIES

3.Combine PHILANTHROPY with CORPORATE TRAINING

http://upload.wikimedia.org/wikipedia/commons/7/70/US_Navy_110202-N-9268E-007_Sailors_assigned_to_the_aircraft_carrier_USS_Theodore_Rooseve

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4.Build something AUTHENTIC that will GROW INTO

THE FUTURE and STAND THE TEST OF TIME.

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WHAT TO AVOIDWHEN IMPLEMENTING

CSRPhoto Credit: KenMainr

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Photo Credit: Michael Caven

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GREENWASHING

the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or

service.

Photo Credit: Lee Netherton

Coca Cola went

GREEN

Plant BottleUp to 30% Plant Based,

100% Recyclable

“ .”

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“ [Coca-Cola] sinned against almost all principles when it comes to guidelines for

good and fair marketing concerning environmental claims.”

- Kristian Jørgensen (spokeswoman for Forests of the World)

*LESS THAN 15%*

“.”

with:

http://www.fotopedia.com/search?q=green&human_license=reuse_commercial_modify

Photo Credit: miyukiutada on Flickr

Green is a TREND...

There are 73% more “green” products on the market today than in

2009

And so is Greenwashing...

More than 95% of consumer products claiming to be green, were

found to [be greenwashing]

http://upload.wikimedia.org/wikipedia/commons/b/b5/Breast_cancer_awareness_ribbons_and_pens.jpg

Pinkwashing

(n) the practice of using the color pink and pink

ribbons to indicate a company has joined the

search for a breast cancer cure and to invoke breast

cancer solidarity, even when the company may

be using chemicals linked to cancer.

https://www.flickr.com/photos/sour_patch/4555106759/in/photolist-4pjRXx-5FyYVH-7Ww7xr-8MM9zPhttp://upload.wikimedia.org/wikipedia/commons/1/1c/Harrisburg_IL_-_KFC_restaurant.JPG

Photo credit: Clay Newton

50 centsfrom each bucket purchased

will go to Susan G. Komen

for the Cure

[KFC] could surely afford to donate $8.5 million independently of the Buckets for the Cure promotion.  Instead, they have decided to use this opportunity to improve their brand and drive up sales of their

products.- Think Before You Pink

“

.”

KEY TAKEAWAYS

1) Be SINCERE & TRANSPARENT2) Partner with APPROPRIATE brands and charities, that share the same VALUES and VISION3) Provide Tangible Results

http://cdn.shopify.com/s/files/1/0377/0293/products/personalized_pencils_7_large.jpeg?v=1398286631http://dingo.care2.com/pictures/greenliving/1/66.large.jpg

“A man is called selfish not for pursuing his own good, but for neglecting his neighbor’s.”  ~Richard Whately

http://www.wholepk.com/wp-content/uploads/2013/04/alone_man_in_sunset.jpg

Take a RISKand jump into

the REWARDINGWorld of

SOCIALLY RESPONSIBLEBUSINESS

What are you waiting for??

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Sources:http://www.forbes.com/sites/csr/2010/12/15/new-­‐study-­‐consumers-­‐demand-­‐companies-­‐

implement-­‐csr-­‐programs/

http://www.forbes.com/sites/csr/2012/02/21/six-­‐reasons-­‐companies-­‐should-­‐embrace-­‐csr/

http://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-­‐companies-­‐with-­‐the-­‐best-­‐csr-­‐reputations/

http://www.businesspundit.com/the-­‐top-­‐25-­‐greenwashed-­‐products-­‐in-­‐america/

http://www.forbes.com/sites/meghancasserly/2011/07/11/pinkwashing-­‐corporate-­‐sponsored-­‐cancer/

http://www.imasocialentrepreneur.com/social-­‐responsibility/

http://www.entrepreneur.com/article/232945

http://www.imasocialentrepreneur.com/social-­‐responsibility/

http://www.entrepreneur.com/article/232945

https://www.7lickr.com/creativecommons/

http://www.forbes.com/sites/csr/2012/02/21/six-­‐reasons-­‐companies-­‐should-­‐embrace-­‐csr/

http://simple.fotopedia.com/wiki/Creative_Commons

http://thinkbeforeyoupink.org/?page_id=13

http://sinsofgreenwashing.org

http://www.investopedia.com/terms/g/greenwashing.asp