How to Blog for Business

Write Words MarketingWrite Words Marketing

Get Your Blog On! Get Your Blog On!

http://jenphillipsapril.comhttp://jenphillipsapril.com


Why Blog?

• Build Traffic• Referrals• Share on social• Showcase your knowledge• Other


How Does Your Blog Fit Into Your Website?


The 7 Elements of a Good Blog Post for Traffic and Lead Gen

• Topic• Title • Keyword terms• Formatting• Image• Call to action• Marketing/Shareability


Where Do You Find Blog Topics?

Answer Questions


What Are Your 5 FAQ?

• Why not write 5 blog posts answering them?

Other Topic Ideas:• Tie your product or service to a current event• Attending a conference? Put together a post on

topics covered• Share success stories


Go Ahead, Judge a Blog Post on Its Title

• Or How to “Get the Click”


There’s a Formula for Writing Winning Headlines (Here are 5)• List posts (7 Ways to…)• How to ….• If _____ , then ____• The Secret to ….• Best…


You Try It


Plan Ahead

• Research keyword terms• Make a list of possible topics/titles (Editorial

Calendar)


Topics


Better Searched Keyword Terms


Where to Find Keywords?

• Wordtracker• Google Adwords Keyword Tool • Google Instant (for ideas)• Many others (Google “keyword tools”


Let’s Turn Them Into Titles


How to Write It?

• <H1> Tag (Headline) • White Space• Bullets• Subheads• Include a graphic • Keywords (SEO Benefits)


Don’t Forget the Meta Data


3 Ways to Market Your Blog

• Share on social media • Guest post on other blogs (must be

complementary to your business)• Build online relationships


Let’s Connect!• www.jenphillipsapril.com• [email protected]• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter

About Write Words MarketingA web writer since 2004, Jen helps small to medium

businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.

http://jenphillipsapril.comhttp://jenphillipsapril.com

How to Blog for Business

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