Blogging for Business - How a Blog Makes Your Phone Ring
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Blogging For Business
Bill Swanson – [Moderator] – CEO Decisions
Jeff Gotro – Polymer Innovations Blog
Jennifer Beever – B2B Marketing Traction
Martha Spelman – Marketing Musings Blog
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2Blogging For Bus iness
• Turn 8 blog posts into a White Paper • Free give-away to
build your list
Consistent branding with my website
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304/13/2023Blogging For Bus iness
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404/13/2023Blogging For Bus iness
• Catchy title• Keyword rich•Ask a question
• Reinforce with image•Use bold to
highlight
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5Blogging For Bus iness
Benefits 1. Get more business2. Enhance your reputation as a subject matter expert3. Provides value to readers and establish your brand4. Get traffic (about 800 visitors/ month)5. Build a list6. Links to websites
– InnoCentrix– PolymerWebinars.com
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6Blogging For Bus iness
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7Blogging For Bus iness
B2B Marketing Traction Blog
1 → 3
Top Landing
Pages
100s →1000s
168169904
24
27
March 2009
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8Blogging For Bus iness
Blog StrategyFind your voice
Find a style and tone that fits both your marketing persona and your audience
Find your “pace”Have fun with your blog, be engaging and stimulating
3FridayMarketing Soapbox
2Wednesday Strategy
1MondayHow-To’s
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9Blogging For Bus iness
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10Blogging For Bus iness
Key Things to Leverage
(accessible-eu.org)
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Blogging For Bus iness
Building the Blog
Keep it Simple Structure Visuals Skimmable Shareable
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Blogging For Bus iness
Search Engine Optimization (SEO)
Keywords Anchor Text (Links) Alt Text (Images) Tags Excerpts Video
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Blogging For Bus iness
Guest Blogging“Get Your Feet Wet” Research Influential Blogs Optimize Your Posts Expand Your Reach Build Your Audience Repurpose Existing Content
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Blogging For Bus iness
Marketing Musings Blog
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Blogging For Bus iness
Results Content > Google Search > Pitch
Google Places > Client
Blog > Referral > Client
Newsletter > Subscription Website
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1604/13/2023Blogging For Bus iness
Bill Swanson, PresidentCEO Decisionswww.CEOdecisions.comEM: [email protected]
Jeff Gotro, Innocentrixwww.innocentrix.comBlog: PolymerInnovationBlog.comEM: [email protected]: http://www.linkedin.com/in/jeffgotro
Jennifer Beever, New Incitewww.newincite.comBlog: http://www.newincite.com/blog/EM: [email protected]
Martha Spelman, Marketing Consultantwww.marthaspelman.comBlog: http://www.marthaspelman.com/blog-2/EM: [email protected]