How to Promote Your Business Blog With HubSpot
Transcript of How to Promote Your Business Blog With HubSpot
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How to Promote YourHow to Promote Your Business Blog UsingBusiness Blog Using HubSpotp
Prashant KawInbound Marketing Manager
Ellie MirmanInbound Marketing ManagerInbound Marketing Manager
Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille
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Promoting Your Business Blog
Build thought leadershipOptimize content for searchShare your remarkable contentShare your remarkable contentInteract with your communityCreate business opportunitiesQ&AQ&A
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Who is HubSpot?
• Founded: 2006
T 120 (20 MIT)1,800+ Customers
• Team: 120 (20 MIT)
• A: $5m General Catalyst
• B: $12m Matrix Partners
• C: $16m Scale VenturesC: $16m Scale Ventures
• Outside Director:
G il G d CEOGail Goodman, CEO Constant Contact (CTCT)
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Outbound Marketing
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Outbound Marketing is Broken
800-555-1234AnnoyingSalespersonp
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Marketing Has Changed
1950 - 2000 2000 - 2050
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The Good News
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Build Thought L d hiLeadership
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Content > Coverage > Traffic/Leads
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What to Publish
• Blogg• Podcast
Vid• Videos• Photoso os• Presentations• eBooks• News ReleasesNews Releases
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Create Content for SEOSEO
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Organic Search is Better
Pay Per Click – 25% of Clicks
Organic Results75% of Clicks
Source: Marketing Sherpa and Enquiro Research
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Build a Long Lasting Asset
Flickr photo: Thomas Hawk
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Pick Your Keyword Battles
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Optimize Every Blog Post
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Share Your C t tContent
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Social Media = Cocktail Party
Flickr: TECHcocktail
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Publish Content to Social Media
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Publish Content to Social Media
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Encourage Sharing of Content
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Interact with C itCommunity
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Host Conversations
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Answer Questions
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Comment On Blogs
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Move Beyond Your Blog
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Monitor & Engage in Conversations
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Create Business O t itiOpportunities
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Convert Conversations
Targeted calls to action at every step
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Convert Conversations
Capture leads with l dilanding pages
Landing Page Tips:Li it d i tiLimited navigationClear & simplepForm above fold
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How toM ItMeasure It
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Reach: Social Media Network
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Subscribers & Visitors
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Engagement: Comments, Tweets
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Authority: Links
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Business Blog S ft Ch kli tSoftware Checklist
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Business Blog Software Checklist
Blog Functionality:U b i URL t bd i• Uses your business URL, not a subdomainof someone else's URL
• Allows subscriptions by RSS and email• Automatically integrates with social mediay g• Automatically sends new blog posts to
your subscribers by emailyour subscribers by email• Optimizes each article for SEO
HubSpot does it all
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Business Blog Software Checklist
Analytics functionality:R t il & RSS b ib• Reports email & RSS subscribers over time
• Tracks each article (links, comments, views)
• Measures visitors & leads from your blog• Tracks keyword rank in search enginesTracks keyword rank in search engines • Tracks you against your competition
HubSpot does it all
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Business Blog Software Checklist
Support and expertise:S t l th t t h i l /• Support people that answer technical / support questions
• People, articles and videos that provide marketing expertise on how to succeed with your blog
HubSpot does it all
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Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads g p
www.HubSpot.com/ROI
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Proven ROI of Inbound Marketing
www.HubSpot.com/ROI
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HubSpot Puts the Pieces Together
www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial
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Thank You!
www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial
Prashant KawInbound Marketing Manager
Ellie MirmanInbound Marketing ManagerInbound Marketing Manager
Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille