How to attract Mr Right

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We deliver. You save. text marketer R If you’re not yet using an SMS service in your business, we’d love to have a chat about how it might work for you. We were one of the first business SMS providers in the UK. Simply we promise to help you get the best possible results from SMS. We will provide your business with the highest quality SMS services at a very low cost. Visit us at www.textmarketer.co.uk want to see how mobile marketing could help you? How to attract Mr. RIGHT! The stereotypical man has changed and so has the way we market to them. Of married men say they shop for groceries and household supplies more often than their spouses (Defy Media) 54% 1. Of affluent men prefer to do their shopping research and purchases online (iProspect) 70% 2. To get product information of men use their mobiles while in store (Defy Media) 27% 4. Thanks to mobile ads of males are likely to make a purchase (Hipcricket) 68% 5. Of millennial men consider shopping a form of entertainment and something to enjoy and share with friends and family (Urban Land Institute) 50% 8. Only of men check catalogues for ads and products (Newspaper Association of America) 5% 9. Men also tell their friends, tell their friends about positive experiences they had online concerning products or brands (Orlando Sentinel Media Group) 44% 10. 7. Men like new things, in fact are open to choosing new brands (Defy Media) 63% 6. Of 18-34 year old men would ideally like to buy everything online (eMarketer, DDB Worldwide) 40% 3. 27% Percentage of respondents that don’t go an hour without looking at their phone (Harris Interactive) Men Women 73% 63%

description

The stereotypical man has changed and so has the way we market to them. The ‘metrosexual’ male has given brands and businesses more reason to think about how they market and who their target audience actually is.

Transcript of How to attract Mr Right

Page 1: How to attract Mr Right

We deliver. You save.text marketer

R

If you’re not yet using an SMS service in your business, we’d love to have a chat about how it might work for you.

We were one of the first business SMS providers in the UK. Simply we promise to help you get the best possible results from SMS. We will provide your business with the highest quality SMS services at a very low cost.

Visit us at www.textmarketer.co.uk

want to see how mobile marketing could help you?

How to attract

Mr. RIGHT!

The stereotypical man has changed and so has the way we market to them.

Of married men

say they shop for groceries and household supplies more often than their spouses (Defy Media)

54%1.

Of affluent men

prefer to do their shopping research and purchases online (iProspect)

70%2.

To get product information

of men use their mobiles while in store (Defy Media)

27%4.

Thanks to mobile ads

of males are likely to make a purchase(Hipcricket)

68%5.

Of millennial men

consider shopping a form of entertainment and something to enjoy and share with friends and family (Urban Land Institute)

50%8.

Only

of men check catalogues for ads and products (Newspaper Association of America)

5%9.

Men also tell their friends,

tell their friends about positive experiences they had online concerning products or brands (Orlando Sentinel Media Group)

44%10.

7.

Men like new things, in fact

are open to choosing new brands (Defy Media)

63%6.

Of 18-34 year old men

would ideally like to buy everything online (eMarketer, DDB Worldwide)

40%3.

27%

Percentage of respondents that don’t go an hour without looking at their phone (Harris Interactive)

Men Women

73%63%