How to attract Mr Right
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Transcript of How to attract Mr Right
We deliver. You save.text marketer
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How to attract
Mr. RIGHT!
The stereotypical man has changed and so has the way we market to them.
Of married men
say they shop for groceries and household supplies more often than their spouses (Defy Media)
54%1.
Of affluent men
prefer to do their shopping research and purchases online (iProspect)
70%2.
To get product information
of men use their mobiles while in store (Defy Media)
27%4.
Thanks to mobile ads
of males are likely to make a purchase(Hipcricket)
68%5.
Of millennial men
consider shopping a form of entertainment and something to enjoy and share with friends and family (Urban Land Institute)
50%8.
Only
of men check catalogues for ads and products (Newspaper Association of America)
5%9.
Men also tell their friends,
tell their friends about positive experiences they had online concerning products or brands (Orlando Sentinel Media Group)
44%10.
7.
Men like new things, in fact
are open to choosing new brands (Defy Media)
63%6.
Of 18-34 year old men
would ideally like to buy everything online (eMarketer, DDB Worldwide)
40%3.
27%
Percentage of respondents that don’t go an hour without looking at their phone (Harris Interactive)
Men Women
73%63%