How can companies attract and retain the right customers and cultivate strong customer relationships
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Transcript of How can companies attract and retain the right customers and cultivate strong customer relationships
CRM is important because a major driver of company profitability is the aggregate value of the company’s customer base
•Build strong long-term relationships•Customer relationship management• Make brand relevant to customers•Empower customers•Reduce defection•Understand retention dynamics•Manage customer base•Build loyalty•Win-backs