Effective Social Media Recruiting to Attract the Right Candidates
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Transcript of Effective Social Media Recruiting to Attract the Right Candidates
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Metrics are Easy! – Analytics? Now We’re April 29, 2009
SHRM Staffing Management Conference & Exposition
Sponsored By:
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Tips for using your Control Panel
• Audio Mode•How to ask a Question•Grab Tab
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Matt Baum, Inside Sales ManagerSimply Hired http://[email protected] @ simplymattbaum
Leslie Mason, Senior RecruiterIntuit http://intuitcareers.com/[email protected] @leslie12002
Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/ [email protected] @ghouston
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A (somewhat incomplete) Timeline of Social Media
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INTRODUCTION
What is social media?
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It’s aboutconversations…
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Not about who can make the most noise
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Companies don’t control it…
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People do
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MARKET TRENDS
Why should we
care?
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2/3 of the global Internet population use social networks
REASON #1
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The rise of the social web
600M+ 143M+ Monthly Visitors (U.S.)
600M+ Monthly Visitors (worldwide)
600K+ Daily New Members
100M+20M+ Monthly Visitors (U.S.)
45M+ Monthly Visitors (worldwide)
100K+ Daily New Members
200M+29M+ Monthly Visitors (U.S.)
84M+ Monthly Visitors (worldwide)
460K+ Daily New Members
Registered Users
Registered Users
Registered Users
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200,000,000minutes spent on Facebook daily
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2008
Facebook is translated into more than 40 languages. The fastest-growing group of members is people over 35.
February 2008 to January 2009
Facebook begins at Harvard, and expands to a few universities at a time.
February 2004 to January 2005
2004
The first 5 years
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100,000,000 LinkedIn Members
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12% of the U.S. population uses Twitter
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140,000,000the number of tweets sent each day
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Companies with the highest followers on Twitter
Google 3,200,000+
NBA2,600,000+
Whole Foods 1,900,000+
Zappos 1,800,000+
JetBlue 1,600,000+
Starbucks1,500,000+
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More people read blogs than newspapers
REASON #2
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200,000,000number of blogs on the web
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There’s a blog for everyone and everything…
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Blog Home Page: Web Analytics Demystified
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Niche Audiences Add Up
Nurse Education
45,000+ readers
35,000+ readers
7,000+ readers
180,000+ readers
125,000+ readers
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TIPS
What does this mean for
recruiting?
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Job search and social networks converge
Recruiting Impact
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8 million job listings
600 million friends
Social Job Search
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Friends appear next to each job
listing
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Intuit Proprietary & Confidential
Most want to be social but don’t know how
So What Can You Do?
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Intuit Proprietary & Confidential
Create profiles that attract talent - before
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Intuit Proprietary & Confidential
LinkedIn Instructions - Profile
33
applicants
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Intuit Proprietary & Confidential
Select your LinkedIn user name
•www.linkedin.com• Profile• Edit My Profile• Public Profile•Customize your URL• Enter chosen name (LI will check for availability)• Set Address
Create public profile
URL
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Intuit Proprietary & Confidential
Find your profile on LinkedIn thru Google
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Intuit Proprietary & Confidential
Make your Facebook profile visible but private
Talk about your group – use skill
words
List Your Websites
Bio – highlight what you
do
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Intuit Proprietary & Confidential
Facebook Recommendations for your profile
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Intuit Proprietary & Confidential
Select your Facebook user name
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Intuit Proprietary & Confidential
Facebook profile view for friends
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Intuit Proprietary & Confidential
Facebook profile view for non friends
They don’t need to be your friend
They just need to know what you do and how to connect
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Intuit Proprietary & Confidential
Create profiles that attract talent - Twitter
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Account Settings Profile Settings
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Intuit Proprietary & Confidential
Google is now a “verb” which means people are using it to search – shouldn’t you be found?
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Intuit Proprietary & Confidential
Create a Blog
Blogspot – 5th most searched website in the world – June 2011
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Intuit Proprietary & Confidential
Create your social media signature line
Renaming Naming a HyperlinkCopy the URL you want to rename – www.intuitcareers.com Right click on the URLClick Edit HyperlinkText to Display (at the top) – this is what you are naming your
Hyperlink – in our case Intuit CareersAddress (at the bottom) – this should contain your URL address
Gail Houston∙ Social Media Program Manager / RecruiterLeslie Mason ∙ Senior Recruiter Intuit ∙ Intuit Careers ∙[email protected] ∙ [email protected] Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare
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The future is already here – it's just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003“
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Metrics are Easy! – Analytics? Now We’re April 29, 2009
SHRM Staffing Management Conference & Exposition
Time for your Questions
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Intuit Proprietary & Confidential
How to learn more about Intuit Careers
Join:
Intuit Careers on YouTube - www.youtube.com/intuitcareers
Intuit Careers on Facebook - www.facebook.com/intuitcareers
Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers
Intuit Careers LinkedIn Group - http://www.linkedin.com/groups?mostPopular=&gid=2435394
Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers
Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Social Media Program Manager - Recruiter
@leslie12002 – Leslie Mason – Right Talent – Senior Recruiter
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Intuit Proprietary & Confidential*Source: Internal metrics verified with third parties (Google Analytics and Quantcast)
About • The leading search engine for jobs
• Aggregate jobs from thousands of sources
across the web
• Largest job database with 8 million jobs
worldwide
• Sites in 23 countries and 12 languages
• Distributes jobs to a network of
10,000 partners
• Network audience of 22+ million people* each month
• Key partnerships:
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Thank you for joining us!
The presentation and recording will be made available on RecruitingTrends.com