How the Experts Monitor Social Media
14
How the Experts Monitor Social Media
-
Upload
buffer -
Category
Social Media
-
view
1.849 -
download
3
description
How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever’s important to you, wherever it is on the web. We've found that monitoring is a four-step process: 1. What should you monitor? 2. How should you monitor it? 3. What insights can you glean? 4. How can you act on them? See the SlideShare for our answers to these four questions and to learn how experts put together a social media monitoring strategy.
Transcript of How the Experts Monitor Social Media
How the ExpertsMonitor Social Media
How do you FINDall of the online INFORMATIONthat's RELEVANT TO YOUand bring it back in such a way that you can
MAKE USE OF IT ALL?
Step 1: What do you want to monitor?
Your Brand Your name or your brand's name
Variations of your name
Potential misspellings
Names of the most visible employees
Your slogan, tagline, or catchphrase
Your specific campaigns
Your Industry
Keywords that describe your industry
Complementary keywords
Frequently used industry hashtags
Step 2:What tools should you use?
Google AlertsMention
TalkwalkerTopsy
SocialMentionMeltwater Icerocket
Step 3:Where are the insights?
Step 4:How can you act on the insights?
Refine Your SearchesCommunicate the Results
Much more: bit.ly/monitorsm
Sources:Death to Stock Photo, SocialMediaHQ
