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2014 Social Media Forecasts From The Experts
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Social Media Forecasts 2014 67 Predictions From 27 Experts Heidi Cohen Actionable Marketing Guide http://HeidiCohen.com Source: http://HeidiCohen.com/?p=21440
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Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track. If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
Transcript of 2014 Social Media Forecasts From The Experts
Social Media Forecasts 2014 ���67 Predictions From 27 Experts���
Heidi Cohen ���Actionable Marketing Guide���
http://HeidiCohen.com���Source: http://HeidiCohen.com/?p=21440���
Background
• Over 70% of the US online population uses at least one social network regularly. Social media is an integral part of people’s lives and daily media consumption. (Source: Pew Internet)
• Increasingly, social media is a staple of most marketing plans. In some firms, social media has extended beyond marketing and communications to the entire organization, often known as social business.
• To understand where social media is headed in 2014 and what it means for B2B, B2C, Not-For-Profit and solopreneur businesses, here are 67 social media forecasts for 2014 provided by 27 top social media experts.
Source: http://HeidiCohen.com/?p=21440 © 2014 – Heidi Cohen – Actionable Marketing Guide
Social media will become a fully integrated part of a brand’s marketing and communications plan.���Lindsay Bell & Laura Petrolino – Arment Dietrich, Inc. ���
Source: http://HeidiCohen.com/?p=21440 Photo credithttp://www.flickr.com/photos/criminalintent/3998707613/ via Lars Plougmann © 2014 – Heidi Cohen – Actionable Marketing Guide
Online and offline will become more
collaborative.���Lindsay Bell & Laura Petrolino – Arment Dietrich, Inc. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit: http://www.flickr.com/photos/intvgene/370973576/ via INTVGene © 2014 – Heidi Cohen – Actionable Marketing Guide
Video will become more engaging and interactive. ���Lindsay Bell & Laura Petrolino – Arment Dietrich, Inc. ���
Source: http://HeidiCohen.com/?p=21440 Photo credithttp://www.flickr.com/photos/everypassingminute/4203341678/ via JSawkins © 2014 – Heidi Cohen – Actionable Marketing Guide
Opportunities around big data will require tying together multiple databases. ���Connie Benson - Dell ���
Source: http://HeidiCohen.com/?p=21440 Photo credithttp://www.flickr.com/photos/mwichary/2355790455/via Marcin Wichary © 2014 – Heidi Cohen – Actionable Marketing Guide
Marketers will need to continue their focus on mobile. ���Connie Benson - Dell ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/yourdon/4049950966/ via Ed Yourdon © 2014 – Heidi Cohen – Actionable Marketing Guide
Shares, not views. ���Jonah Berger - Wharton Professor; author of Contagious: Why Things Catch On ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/yourdon/3088582622/ via Ed Yourdon © 2014 – Heidi Cohen – Actionable Marketing Guide
Forget 10 million views, turn customers into advocates. ���Jonah Berger - Wharton Professor: author of Contagious: Why Things Catch On ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/belarusian/7000186533/ via Belrusian © 2014 – Heidi Cohen – Actionable Marketing Guide
Not just viral, valuable virality. ���Jonah Berger - Wharton Professor; author of Contagious: Why Things Catch On ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/niaid/8425030684/ via NIAID © 2014 – Heidi Cohen – Actionable Marketing Guide
Predictive marketing trumps real-time marketing . ���David Berkowitz - MRY���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/islandguy808/4641809117/ via Island Guy © 2014 – Heidi Cohen – Actionable Marketing Guide
Snapchat comes out with some kind of marketing-driven monetization model. ���David Berkowitz - MRY���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://upload.wikimedia.org/wikipedia/en/5/5e/Snapchat_logo.png © 2014 – Heidi Cohen – Actionable Marketing Guide
The rich keep getting richer with acquisitions. ���David Berkowitz - MRY���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/stevendepolo/5437288053// via Steven Depolo © 2014 – Heidi Cohen – Actionable Marketing Guide
Social media becomes less interesting as social business and social selling strategy take center stage. ���Michael Brenner – SAP & B2B Insider���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/marklarson/5386113807/ via Mark Larson © 2014 – Heidi Cohen – Actionable Marketing Guide
Personal branding continues to become a key training and enablement requirement of the social business. ���Michael Brenner – SAP & B2B Insider���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/badastronomy/3422324971/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Customer-centricity becomes a key cultural theme for 2014. ���Michael Brenner – SAP & B2B Insider���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/davelawler/8630623522/ via Dave Lawler © 2014 – Heidi Cohen – Actionable Marketing Guide
Public relations, SEO and social media will begin to connect the dots and collaborate more. ���Lisa Buyer – Author of Social PR Secrets ���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/nauright/3882368750// via Romana Klee © 2014 – Heidi Cohen – Actionable Marketing Guide
Senior marketers will finally realize that SEO, SMO and CRO are meaningful.���Lisa Buyer – Author of Social PR Secrets ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/mikecogh/9737685677/via Mike Cogh © 2014 – Heidi Cohen – Actionable Marketing Guide
Data will become even more cluttered before it’s uncluttered. ���Lisa Buyer – Author of Social PR Secrets ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/s_w_ellis/3877534599/ via Bandarji © 2014 – Heidi Cohen – Actionable Marketing Guide
[Companies] start building a real community with their customers. ���C.C. Chapman – YSN; author of Amazing Things Will Happen & co-author of Content Rules ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/davelawler/8630623522/ via Dave Lawler © 2014 – Heidi Cohen – Actionable Marketing Guide
More companies to look at their web pages and everything they create to make sure they own the relationship ���C.C. Chapman – YSN; author of Amazing Things Will Happen & co-author of Content Rules ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/zeevveez/6026050882// © 2014 – Heidi Cohen – Actionable Marketing Guide
Instagram will double in size. ���Ian Cleary – Razor Social ���
Source: http://HeidiCohen.com/?p=21440 Photo credit Instagram © 2014 – Heidi Cohen – Actionable Marketing Guide
Social search will become increasingly important. ���Ian Cleary – Razor Social ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/desiitaly/2337703151/ via The Italian Voice © 2014 – Heidi Cohen – Actionable Marketing Guide
Social advertising will become the norm. ���Ian Cleary – Razor Social ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/mikecogh/1039271534/ via Mike Cogh © 2014 – Heidi Cohen – Actionable Marketing Guide
Context matters. ���Heidi Cohen – Actionable Marketing Guide���
Source: http://HeidiCohen.com/?p=21440 Image: http://motorblog.com/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Pay to play social media will increase.���Heidi Cohen – Actionable Marketing Guide���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/davelawler/8630623522/ via Dave Lawler © 2014 – Heidi Cohen – Actionable Marketing Guide
Social media gets down to business. ���Heidi Cohen – Actionable Marketing Guide���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/tedsblog/60581754/ via Ted’s Blog © 2014 – Heidi Cohen – Actionable Marketing Guide
Ads will appear on Google+ in 2014. ���Andy Crestodina – Orbit Media; author of Content Chemistry ���
Source: http://HeidiCohen.com/?p=21440 Icon: Google+ © 2014 – Heidi Cohen – Actionable Marketing Guide
Twitter will get more aggressive with sponsored content and advertising. ���Andy Crestodina – Orbit Media; author of Content Chemistry ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/clevercupcakes/3920802413/ via Clever Cupcakes © 2014 – Heidi Cohen – Actionable Marketing Guide
There will be more experiments in the integration between social media and TV. ���Andy Crestodina – Orbit Media; author of Content Chemistry ���
Source: http://HeidiCohen.com/?p=21440 Photo credit: http://www.flickr.com/photos/elsie/1501184684/ via Elsie Esq. © 2014 – Heidi Cohen – Actionable Marketing Guide
Facebook content and data will become more open. ���Sam Decker – Mass Relevance���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/andreasivarsson/7244169122/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Hashtag campaigns will increase. ���Sam Decker – Mass Relevance���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/edans/5619884617/ via Edans © 2014 – Heidi Cohen – Actionable Marketing Guide
Social integration will become a key priority for brands. ���Sam Decker – Mass Relevance���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/museumofvancouver/8497574505/ via Museum of Vancouver © 2014 – Heidi Cohen – Actionable Marketing Guide
Microsoft will try again for a social network play. ���Pawan Deshpande - Curata���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/pocarles/3510895527/ via Pierre-Olivier © 2014 – Heidi Cohen – Actionable Marketing Guide
The cry for better models of value determination in social media are growing and growing. ���Ric Dragon – Dragon Search; author of Social Marketology. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/kristabaltroka/8527817179/ © 2014 – Heidi Cohen – Actionable Marketing Guide
The continuing rise of the use of social advertising to give a bump to social media activities. ���Ric Dragon – Dragon Search; author of Social Marketology. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/n-o-n-o/3372698878/ © 2014 – Heidi Cohen – Actionable Marketing Guide
And speaking of LinkedIn - it's undergone massive changes. ���Ric Dragon – Dragon Search; author of Social Marketology. ���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/smi23le/4613342990/ via A Name Like Shields Can Make You Defensive © 2014 – Heidi Cohen – Actionable Marketing Guide
Marketers will have to work harder on their content strategy. ���Emeric Ernoult – Agora Pulse���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/philliecasablanca/2052728068/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Looking at social media as a broadcasting channel will be less and less effective. ���Emeric Ernoult – Agora Pulse���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/tulanesally/3638663013/ via Tulane Public Relations © 2014 – Heidi Cohen – Actionable Marketing Guide
Marketers will learn how to leverage paid campaigns on social media and will get used to it. ���Emeric Ernoult – Agora Pulse���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/shankaronline/8392092760/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Hashtags get unified. ���Apu Gupta – Curalate���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/cambodia4kidsorg/6046126385/ via Cambodia 4 Kids Org © 2014 – Heidi Cohen – Actionable Marketing Guide
Social goes beyond social. ���Apu Gupta – Curalate���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/karen_od/2732710048/ via Karen O’D © 2014 – Heidi Cohen – Actionable Marketing Guide
User generated brand love. ���Apu Gupta – Curalate���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/21560098@N06/8298068701/ via Nina Matthews Photography © 2014 – Heidi Cohen – Actionable Marketing Guide
All of the top social networks will lower organic reach for brands in some fashion… ���Kristi Hines – Blog Post Promotion���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/stuartpilbrow/2887408253/ via Stuart Pilbrow © 2014 – Heidi Cohen – Actionable Marketing Guide
Niche networks will prevail. ���Kelly Hungerford – Paper.li ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/sjcockell/3251147920/ via SJ Cockell © 2014 – Heidi Cohen – Actionable Marketing Guide
Social listening goes mainstream. ���Kelly Hungerford – Paper.li ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/trekkyandy/1511951150/ via Trekky Andy © 2014 – Heidi Cohen – Actionable Marketing Guide
Google+ will sprout wings. ���Kelly Hungerford – Paper.li ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/tavinorigami/4748661840/ via Tavin’s Oragami © 2014 – Heidi Cohen – Actionable Marketing Guide
More automation and as a consequence more people filtering out the automation. ���Nick Kellet – List.ly���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/oddharmonic/2235494011/ © 2014 – Heidi Cohen – Actionable Marketing Guide
People will crave putting the social back in social media. ���Nick Kellet – List.ly���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/galant/2598078808/ via TheBitterWord.com © 2014 – Heidi Cohen – Actionable Marketing Guide
A bigger role for the consumer. ���Nick Kellet – List.ly���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/anoldent/5340620576/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Pay to play.���Dave Kerpen - Likeable Media; author of Likeable Business & Likeable Social Media. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/johnji/8374324911/ via Special Operations © 2014 – Heidi Cohen – Actionable Marketing Guide
Twitter world.���Dave Kerpen - Likeable Media; author of Likeable Business & Likeable Social Media. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/jakrapong/5056341320/ via Twitter cupcake by @marisanun © 2014 – Heidi Cohen – Actionable Marketing Guide
LinkedIn opens up its blogging platform to its
entire userbase … ���Dave Kerpen - Likeable Media; author Likeable Business & Likeable Social Media. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/nanpalmero/4278432941/ Nan Palmero © 2014 – Heidi Cohen – Actionable Marketing Guide
Fragmentation will continue in 2014 and its pace will accelerate, with more and more consumers moving away from Facebook and participating in smaller, more niche social platforms. ���Orli LeWinter – 360i
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/navalhistory/5891422358/ via Naval History & Heritage Command © 2014 – Heidi Cohen – Actionable Marketing Guide
Social media will cease to be managed in a silo... ���Orli LeWinter – 360i
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/docsearls/5500714140/ via Doc Searls © 2014 – Heidi Cohen – Actionable Marketing Guide
Paid, earned and owned will converge even further in the social media space. ���Orli LeWinter – 360i
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/parkeyparker/4316936774/ via Parkey Parker © 2014 – Heidi Cohen – Actionable Marketing Guide
Native Advertising and real-time ads will make their way into more and more social media places ���Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/stevecadman/134974908/ via Steve Cadman © 2014 – Heidi Cohen – Actionable Marketing Guide
Expect big increases in location-based marketing ���Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/zabdiel/3028620509/ © 2014 – Heidi Cohen – Actionable Marketing Guide
Brand recommendations from friends will receive more credible quantifications ���Rob Peterson – Barn Raiser; contributor to Strategic Digital Marketing ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/lancesh/191281235/ via Lance Shields © 2014 – Heidi Cohen – Actionable Marketing Guide
Marketers will stop all the experimentation and start to put investment behind those platforms that are proven to work. ���Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing & Get Content Get Customers. ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/mpeterke/3546334679// via M Peterke © 2014 – Heidi Cohen – Actionable Marketing Guide
More brands will be using social media for lead generation.���Dayna Rothman – Marketo; author of Lead Generation for Dummies ���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/jasonahowie/8583949219/ via Jason A. Howie © 2014 – Heidi Cohen – Actionable Marketing Guide
Businesses will delve deeper into Instagram.���Dayna Rothman – Marketo; author of Lead Generation for Dummies ���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/pictureclara/4122373509/ via Clara S. © 2014 – Heidi Cohen – Actionable Marketing Guide
Businesses will put emphasis on recruiting social-savvy job candidates with a virtual “book of business.”���Dayna Rothman – Marketo; author of Lead Generation for Dummies ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/jonolist/2491740697/ via Jonolist © 2014 – Heidi Cohen – Actionable Marketing Guide
Employee advocacy will become a strategic initiative for more and more large (and some small) companies. ���Neal Schaffer - Author of Maximize Your Social ��� ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/grantrobertson/4486493761/ via Grant Robertson © 2014 – Heidi Cohen – Actionable Marketing Guide
Google+ will finally win respect from the social media marketing community. ���Neal Schaffer - Author of Maximize Your Social ��� ���
Source: http://HeidiCohen.com/?p=21440 Photo http://www.flickr.com/photos/henriphotography/7296928208/ via Henri Photography © 2014 – Heidi Cohen – Actionable Marketing Guide
Mobile Personal. ���Neal Schaffer - Author of Maximize Your Social ��� ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/mikecogh/7348035690/ via Mike Cogh © 2014 – Heidi Cohen – Actionable Marketing Guide
Paid social becomes a requirement for social media marketers. ���Mike Stelzner - Social Media Examiner ��� ���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/quazie/578252290/ via Quazie Foto © 2014 – Heidi Cohen – Actionable Marketing Guide
Social filtration will become a much bigger deal. ���Tommy Walker – Online Marketing Strategist���
Source: http://HeidiCohen.com/?p=21440 Photo credit www.hoskingindustries.com.au © 2014 – Heidi Cohen – Actionable Marketing Guide
Smart marketers will start really paying attention to social intelligence data. ���Tommy Walker – Online Marketing Strategist���
Source: http://HeidiCohen.com/?p=21440 Photo credit http://www.flickr.com/photos/gerlos/3119891607/ via Gerlos © 2014 – Heidi Cohen – Actionable Marketing Guide
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