How Social Media Can Seriously Help Your Business
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Transcript of How Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your Business
SocialCreeper
http://www.SocialCreeper.com
http://www.SocialCreeper.com
What the Heck Is Social Media? (..as it is defined)
Social
= Relating to human society and its members
Media
= A means for communicating information
…and Social Media
is Simply People Having Conversation Together
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Why Should I Care? Social Media has changed the way online businesses advertise and
promote
their products/ services online
Years to reach 50 Million
Users
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Radio
……. 38 Years
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Television
……. 13 Years
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Internet
……. 4 Years
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I Pod
……. 3 Years
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……. 100 Million in less than 9 Months
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I Pod Applications
……. 1 Billion in 9 Months
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Why Is It So Important Now?
The Year 2000
‐
Blogs
where people talk about their Cats
The year 2009
‐
Social Media is people talking about your brand
(Nielsen Online shows that: Social networks and blogs
are now the 4th most popular online activity ahead
of personal email, Member communities are visited by 67% of the global online population, time spent is
growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen
Online, March )
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Social Media Facts
•
is the #1 social network in the world, boasting over 250 million active users.
[sources: Nielson.com
& Facebook.com]
• More than 120 million users log on to Facebook.com
every at least once a day!
[source: Facebook.com]
•
Analysts predict membership will cross the 500 million mark by 2011... or sooner!
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Social Media Facts
•
is the 3rd most trafficked website in the world (source: Alexa.com).
•
is the largest photo‐sharing platform on the Internet. More than 1 billion photos
are uploaded to the site each month.
[source: Facebook.com]
• The fastest growing demographic on Facebook is those 35 years old and older.
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Social Media Facts•
is truly international ‐
more than
70% of Facebook
users are outside the United States! [source: Facebook.com]
•
mobile: There are more than 65 million active users currently accessing
through their mobile devices. AND, people that use Facebook
on their mobile
devices are almost twice as active on Facebook
than non‐mobile users. [source: Facebook.com]
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Social Media Facts• Twitter is the fastest growing social network in
the world, increasing by 1,928% from June 2008 to Jun 2009. [source: Nielson.com]
• Twitter reached the 50 million unique visitor mark in July 2009. [source: TechCrunch.com]
• If Twitter's current growth rate keeps up, they could be at 100 million members by the end
of 2010. [source: Twitter & Fool.com]http://www.SocialCreeper.com
Social Media Facts• 1 out of 8 Couples married in the U.S. last year
met via Social Media
•
Social Networking Sites are officially the most popular sites ahead of Porn Sites.
• 3 Out Of 4 Americans Use Social Technology.
• 2/3 Of The Global Internet Population Visit Social Networks.
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Social Media Facts•
Visiting Social Sites Is Now The 4th Most
Popular Online Activity ‐
Ahead Of Personal Email.
• Time Spent On Social Networks Is Growing At 3X The Overall Internet Rate.
•
Social Media Is Democratizing Communications. BIG TIME.
• 54% of bloggers
post content or tweet daily.http://www.SocialCreeper.com
Social Media Facts•
Social Media Is Like WORD OF MOUTH On
STEROIDS
• If Facebook
were a country, it would be worlds forth largest after United States
•
China’s Qzone
has more than 300 Million Using their services
•
80% of companies are using LinkedIn
as their primary tool to find employees.
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Social Media Facts• Ashton, Kutcher
and Ellen DeGenerea
have
more followers than the entire population of Ireland, Norway and Panama.
• 80% of twitter usage is on mobile devices. People update anywhere anytime.
• 67‐million Americans used online social‐ networks in an average month during 2008
• Wikipedia
‐
13,000,000+ Articleshttp://www.SocialCreeper.com
Social Media Facts• Youtube
‐
100,000,000+ Video Views/ Day
• Blogger
‐
200,000,000+ Blog
Posts
‐
200,000,000+ Active Users
• Flicker ‐
3,600,000,000+ Archived Pictures
• Twitter ‐
3,000,000+ Tweets per Day
• Second Life ‐
1.5 million residents
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So what research has to say about this Trend Most Promising Channel – In Future
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Types OF Social Media Used Facebook
On the Heat
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Why Aren't Businesses adopting to this change? Barriers to get Social
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Social Media Impact on Your Business TNS
‐
Media Intelligence survey report
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…and what industry has to say about it? Finally how important is it for you?
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Average person is exposed to 3000 advertising messages/ day
How healthy and effective do you think are your advertising campaigns?
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But What are your audience looking for?
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Build your social media platform right from the start
It so important because…
34% post opinions about products and brands on their blogs
36% think more positively about companies that have blogs
32% trust blogger's opinion on products and service
93% Believe a company should have a presence in social media
Positively
Customers don't care about your AD they care what their friends think.
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The Message is Clear
Start Networking and Communicating
(14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions)
Stop Yelling about your brand
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Welcome to SocialCreeper!
Involve In Conversations > Engage With Groups> Promote Your Businesshttp://www.SocialCreeper.com
About us & Who we are• Welcome to SocialCreeper
– Market Leader in Interactive Marketing and
Social Media Optimization service for Small and Medium Businesses.
• Our mission
is to dedicate our SMM process, Interactive Marketing know‐
how and our deep industry expertise to working together with clients to
make their businesses Strong and Successful – at affordable Cost.
• We specialize in Social Media Optimization and implement latest
Processes/ Tools to employ and engage in a 100% result‐oriented system.
• We are a Suisse based company, managed by a team of Expert Online
marketers with 7 years of in depth industry experience.
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What we do.We Develop an overall integrated Social Media Optimization strategy applicable to YOUR company needs
Create Brand identity on Niche Social Media Sites.
So you can refer customers to see your company on Your Branded Social Media Pages
Leverage social network sites to find over 10,000 people using your Demographic/ Psycho graphic information and deliver your message to them. (in the Set Up Phase)
Encourage people to share your brand with their friends
Send them frequent Updates and News about your product or Brand
Provide On Page and Off Page Recommendations. (Complete Site Analysis)
Weekly and Monthly Reporting about campaign progress.
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SocialCreeper Networking
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This is how we create Social Clouds
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and promote websites
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How Cloud networking helps?Increases Exposure/ Visibility and Traffic to website
Creates awareness, enhances website traffic and footfall to stores
Diffuses Positive Word‐Of‐Mouth
Defends Reputation and encourages positive conversations
Builds Interactive Customer Service channel for your existing customers
Acts as Advertising and Promotions agent
Substitutes Conventional Online Advertising & reduces Marketing investment
Social Media Marketing is the Greatest Viral Marketing of all time
Creates the most effective Lead Generation system
Deeper audience penetration and New Audience reachhttp://www.SocialCreeper.com
Few of our 200+ Social Networks That We Connect With
* Many of these are only used for promotion Purposehttp://www.SocialCreeper.com
Social Networks + SMART Tools = Effective ResultsStop Finding your prospects, let your prospects find you…
..http://www.SocialCreeper.com
How does this benefit?
• Enhanced brand/ website visibility = More Direct traffic
• Ranking for a few keywords on SERP =
More Organic Traffic
• Local targeting for your business = More Local Visits
• Increase results in image and video searches = More Niche Traffic
• Buzz on web = Improved Brand Presence
• Web 2.0 Dominance = Advantage Over Competition
• Enormous user generated content = Optimized Organic Listing
• Deeper audience penetration = Prospect generation and Sales
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How does this benefit?
Result : Massive Qualified Traffic to Website
Assuming average CPC in LinkedIn= $3 and $1 on Facebook, Cost Cutting onMarketing Investment = approx $4000 / Month + Customer Prospecting.
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Who else are we serving right now?A few of them….
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What’s in the Box?Cluster 5 Strategy:
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Benefits• 52 Social Networking Profiles to Buzz Your Pitch. Connect with 1000s of
Your Prospects & Communicate.
• Networking On 47 Social Networking Sites
• Extensive Brand Presence on Social Media
• Endless User generated Content, helps is ranking for a few Keywords on
SERP
• Publish your messages/ Updates to more an 20,000 Potential Prospects
with a click.
• Entire Operation from two Consoles
• Tuned to Update your message on 47 Social networks via bot
set Up
• Extremely Viral for Prospect Generations
• Effective
than any other Marketing Cannel
• Affordable and Everlasting
• Campaign once set Up will drive Traffic for years
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Daily Dose/ Campaign Running
• RSS feeds
• Flush non performing profiles
• Follow new profiles
• Add new Groups
• Daily Updates/ Share – News, Knowledge Links, Quotes, Pix,
Videos..etc
• Daily promotion
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We Can be Your Super Power!!
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“For many businesses with Low ad budget, the Social Media Networking is their sole means of Marketing."
‐
New York Times (23 July 2009)
For more information, visit us at @
http://www.SocialCreeper.comhttp://www.SocialCreeper.com